Telling Stories With Video

Every corporation is built and sustained by individuals with stories to tell, and those stories can be effective marketing devices. (See “Endless Stories” blog.) Using internet video to tell those stories is particularly impactful: Audiences today watch more than they read, and the place they watch most is online. Consequently, introducing staff via video posted to websites and other online venues gives current and prospective customers a more personal – and therefore positive — feel for the companies with which they are or could be doing business.

One way of ensuring that online videos of staff are up-to-date, reflecting changes in personnel as well as the positions they occupy, is for corporations to build in-house video production studios designed for recording simple sound bites. The existence of such facilities at a company would enable each new hire  immediately  to record and post a video bio introducing himself or herself to the client base and the rest of the staff – or to record something else highlighting personality traits or interests, excitement about the company or its product, etc.  — depending upon the corporate culture. The initial investment in the studio is returned in the ability to inexpensively produce endless short and effectual videos.  


Once videos are edited, companies should consider posting them first on their own Youtube channels, then using those links to post them on their firms’ websites and other social media sites. This methodology will help boost  search engine optimization. YouTube is the second-largest search engine after Google and Google owns YouTube, so enhancing a corporate presence on this social network is important. There are several key elements to optimizing videos on YouTube, which will greatly influence the rankings and quality of search results. Saving video files with keywords as well as tagging keywords when uploading videos are two important pieces to a much more complicated puzzle. (For more pieces, see post on Video SEO).

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