According to studies conducted by the marketing research firm Forrester, sites with video are over 50 times more likely to appear on the first page of a Google search results page than those with text alone. Recognition of the value placed on video by Google probably accounts for the popularity of this form of media; a survey conducted by the Association of National Advertisers found that 80% of marketers are using video this year. Yet equally important to the proliferation of professional video is optimizing the productions for search engine optimization (SEO) purposes.
Above is an example of a YouTube video we uploaded and optimized.
There are several key elements to optimizing marketing videos on YouTube which begin with the file name and description. The title should not only reflect the nature of the video, but it should have keywords that cause Google to pay attention. Additionally, posted videos should contain an accurate description of the content. to ensure that folks searching for this type of information find them.The reason keywords are so important is because Google can’t actually read the content of videos (yet!). Rather, the title and description of the video tell the search engines what it is about. The more accurate, content-rich and keyword-filled, the more information Google will be able to use in its optimization formula. Ever a step ahead, descriptions that are bombarded with random keywords put the videos with which they are associated in jeopardy.Another SEO clue is to provide a URL to a website – preferably the page where the video lives on the website – in the video description, creating a link between two respected sites. Significantly, when there is an increase in the number of locations to which content is uploaded, Google views the video as having more authority and ranks it higher.
The Tags section of the uploading process is where all the keywords that don’t weave smoothly into the description can be highlighted. Prospective clients and customers will search for products or services using specific words, which can be tagged. The tags should be separated with commas, and each should not be more than one or two words.
Finally, the video should be accurately categorized, and the visibility option should be set to “public.” These details may seem obvious, but they are often overlooked and can affect the reach of a video (or lack thereof)..
In addition to Youtube and website postings, videos should be posted across a wide range of social networks. Online communities should be encouraged to share them. Repostings on separate sites increase the authority of the material in the eyes of Google and Bing.
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