Category: Corporate Video Production
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Video Challenge: Helping the Sales Team Make Software Products Catchy
An attractive kinetic typography video explaining the value proposition of a software program is an excellent way to attract the attention of prospective customers.
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An Italian Adventure to Produce a Video Profile of a Private Equity Portfolio Company
The opportunity to produce a video profile of a company in a portfolio of our global private equity client The Riverside Company often takes Curt (director of photography) and I (producer) on interesting adventures. Two weeks ago, for instance, we had the opportunity to spend a day in Verona, Italy filming Olympics and World Championship…
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In Tokyo, sharing a real corporate video shoot with a fictional character
In one of the climax scenes of the novel 1Q84, the protagonist Aomame goes to Hotel Okura in Tokyo. She is moments away from a foreboding encounter to which an Alice in Wonderland series of events has been tensely building. Despite evidencing a personality that combines inner strength, courage, integrity, and selective sensitivity, Aomame feels…
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Video for Private Equity Annual Investor Meetings
This is the time of year when many PE companies and PE divisions of larger companies are designing the content and activities of year-end annual investor meetings. Significantly, few industries are as friendly to the fashionable storytelling tool of video as private equity. Each portfolio company brings an engaging narrative of its roots that flourished…
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NAB Show: Day 2
Day two in the Nevada desert, and the NAB Show is up and running at full speed. My focus today was post-production content editing software. The big players here in the South Hall are AVID and Adobe Premiere, with a field of smaller companies having set up tent as well. Notably absent from the floor…
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Returning to Uganda
I remember the first full day of our initial trip to Uganda in October 2006 to produce a documentary about Mirembe Kawomera (“Delicious Peace”) Coffee Co-op. After three days of travel (one from NY to Europe, the second from there to Entebbe Airport, and the third by car up to the Mbale region), we…
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Telling Stories With Video
Every corporation is built and sustained by individuals with stories to tell, and those stories can be effective marketing devices. (See “Endless Stories” blog.) Using internet video to tell those stories is particularly impactful: Audiences today watch more than they read, and the place they watch most is online. Consequently, introducing staff via video posted…