Posts Tagged ‘NAB Show’

NAB Show: Day 3

April 11, 2013

I spent day three of the NAB Show learning about a variety of the latest and greatest technologies, intent on finding potential time-saving and creativity-enhancing products that will benefit the clients my company Voices & Visions Productions serves. A staggering number of vendors populate the conference, often providing demonstrations. I also enjoy keeping my eyes open for creative and interesting products outside the current scope of my needs and budget.

In the media storage and network data transfer departments, I was impressed by the affordable and fast G-DRIVE PRO with Thunderbolt — a two bay hot swappable drive system that can be used as a hub for multiple non-Thunderbolt hard drives. The docking station is configured as 500GB or 1TB interchangeable storage drives that can also be used as standalone external hard drives. Expect to see it on the market in May with a price point in the $750 range.

NAB Show, Las Vegas, video production

An aerial filming platform on display at the 2012 NAB Show in Las Vegas.

For a change of pace I spent a little time looking at aerial recording platforms (i.e., helicopter-style remote-controlled camera-mountable flying machines) made in New Zealand. These stabilizer-enhanced flyers come in all sizes, enabling usages that range from indoor shots to aerial footage of large vistas. A vendor’s rep was more than happy to help me visualize all the work and play scenarios for which I could use this toy.

Tuesday night I attended the 12th annual Creative Pro User Group (CPUG) Las Vegas Super Meet.  The CPUG is a welcome immersion in the latest developments in content creation. Formerly known as the Final Cut Pro User Group, the name was changed several years ago to better reflect the broad range of collaborative editing workflow systems its members are using.

NAB Show, Las Vegas, video production

Over 1200 content creators attended last nights 12th annual Creative Pro User Group (CPUG) Las Vegas Super at the Rio Hotel, in Las Vegas.

With 1200 professionals in attendance, numerous speakers discussed the newest innovations and trends in the industry, with Adobe, AVID, Black Magic/Divinci, and a host of others offering in-depth looks at new functionalities of their respective products. LA branch CPUG leaders Mike Horton and his colleagues structured the event to ensure ample opportunities for open discussions between audience and presenters.

CPUG attracts a wide spectrum of top-shelf sponsors who are receptive to insights that the attendees frequently provide. The industry looks to the users’ group meet as a sounding board for its newest product lines.

More Fun Facts:

·      The 2013 show hosted more than 1,600 exhibitors.

·      The show spans 900,000 square feet of exhibit space, up from 815,000 in 2012.

·       The Academy Award-winning Coen brothers (The Big LebowskiO Brother, Where Art Thou?True Grit) are using Adobe Premiere Pro for their next feature film slated for late 2013. Their last movie, No Country for Old Men (winner of 4 Oscars), was edited on FCP 7.

·       The show wraps Thursday at 2pm.

NAB Show: Day 2

April 10, 2013


Day two in the Nevada desert, and the NAB Show is up and running at full speed. My focus today was post-production content editing software. The big players here in the South Hall are AVID and Adobe Premiere, with a field of smaller companies having set up tent as well. Notably absent from the floor as usual is Apple and its content editing software platform, Final Cut Pro X.

I began digital storytelling at Voices & Visions Productions using AVID on a Power MAC 9600 in the late 1990s. I was an avid AVID user until about eight years ago when I switched to Final Cut Pro 7 based on advancements that system offered, so I was curious to spend the first part of my day today at the AVID exhibit. AVID has a proven track record of innovation. Many of the content producers here still recognize it as the industry standard.

avid, NAB Show, Las Vegas, video production, corporate video production

Avids’ exhibit area on the South Hall upper level at this years NAB Show

Traditionally manufacturers use the NAB venue for making announcements about their latest upgrades, and AVID did not disappoint, announcing audio and performance upgrades to its arsenal. Enhancements include a fully redesigned audio engine with a new 64-bit architecture, expanded metering and a direct HD video workflow. The new technologies are successfully luring back some former AVID editors who, like me, had made the switch to Final Cut Pro 7, but fell off the Apple cheerleading squad when the FCP X (ten), less professional-friendly system, was introduced two years ago.

The FCP X launch took place in Las Vegas at the same time as the NAB, but in a separate venue (sigh), and was met with a cool reception. Among the devoted FCP 7 users with whom I have been chatting this week, there are some who have switched away from Apple’s FCP platform, others who are still considering alternatives to FCP X, those who have decided to embrace it, and a group who takes the approach of fluency across all systems.

avid, NAB Show, Las Vegas, video production, corporate video production

Adobe’s exhibit are on the South Hall lower level at this years NAB Show.

Following the tradition of announcing new innovations at the NAB, Adobe introduced Adobe®Anywhere, a collaborative workflow platform that enables editors using Adobe professional video tools to work together, allowing access and management of centralized media and assets across almost any network. This program works well with the Adobe Cloud introduced last year, which allowsusers to access all of the relevant software for one monthly fee. Updates are free, and the workflow is fully integrated, making content flow seamlessly streamlined. Adobe’s price structure for the package makes it a creative powerful suite of production tools worth considering.

Tonight is the Final Cut Pro Users Super-Meet. The event is an evening long gathering of some very creative storytellers exploring the latest innovations and industry trends.

 A few NAB notes as of noon today:

There were over 4200 tweets by @NABShow

There were almost 22,000 followers of @NABShow

@NABShow had a total reach of over 10,700,000

NAB Show: Day 1

April 9, 2013

The annual National Association of Broadcasters (NAB) show opened its door this morning, Monday, at 9am for the first of four days of exhibits and events. The NAB is the world’s largest and most important media and entertainment event, featuring everything (and I mean everything) needed to bring “content to life.” Held at the Las Vegas Convention Center, the exhibit halls were teeming with scores of international industry professionals and providers.

The popular topic of the day in the camera exhibits area of the floor focused on advances in digital television, particularly higher resolution video formats. While industry professionals have now completed the transition to HD, there is a groundswell shift toward 4K products. 4K UHD has twice the horizontal and vertical resolution of the 1080p HDTV format, with four times as many pixels overall. Vendors recognize that total integration will not happen overnight, but 4K is on its way.

In this interim period, some of the major producers of video cameras are providing creative solutions for the industry, and third party manufacturers have produced some awesome gadgets that give professionals options to customize their core units.

NAB Show, National Association of Broadcasters, Las Vegas

A Canon EOS production rig on display
at the 2013 NAB Show. This is a nice example of all the
possibilities available to maximize productivity.

Some NAB notes:
Attendees come from 150+ countries; there are 63 delegations.
Over 91,000 media and entertainment professionals are expected.
NAB Show participants represent $20.7 billion (USD) in purchasing power.

More from the floor tomorrow.