Posts Tagged ‘web video’

Two Video Shoots, 15+ Videos

April 8, 2012

I’ve talked about CRM software service firm Infinity Info Systems before, but they keep coming up on my blog horizon because they use video so wisely, extensively, affordably, and successfully to create web videos for marketing, recruitment, and industry focuses.  In the latest round of video production on which we worked with Infinity, two days of shooting resulted in 15 separate videos with more en route.

Key to this (and all video initiatives) was recognizing the goals of the project before diving into it so that the elements needed to make the videos effective would be captured. Brainstorming with Infinity prior to scheduling the shoot, V&V learned that their business is growing at a fast pace, requiring new hires with the types of skills and personalities that will fit into the needs and culture of the company. Infinity would also like to continue the expansion it has been experiencing. The latter goal requires making inroads into companies not yet falling under their orbit of services by providing information that distinguishes the company and sets forth its customized approach to working with clients in various vertical industries.

To accomplish these goals, Infinity hired V&V to videotape on two separate occasions. The first took place in Infinity’s NYC headquarters, where we interviewed many employees in depth about their experiences working there, the nature of their jobs and the detailed ways they feel the company excels in its service provisions. (Getting to the substantive bottom of interviewees’ thoughts is our MO!) We also grabbed visuals of collegial interactions and work routines. The second shoot took place on a customer event day, where information was shared with and between Infinity customers who are using Microsoft’s CRM software. In addition to capturing b-roll of the panel discussions and smaller group learning sessions that took place, V&V conducted interviews of a number of folks attending to learn how and why they are using the software and the ways Infinity has been a partner to them.

The net result so far includes 12 individual web videos running on Infinity’s recruitment page (see http://www.infinityinfo.com/CRMCareers), one marketing video discussing the way the company works in the Financial Services Industry (see http://www.infinityinfo.com/CRM-financial), a second marketing video about the company’s role in Life Sciences, and a third about Manufacturing. Additional business videos, utilizing the same raw material recorded, are currently in the planning stages.  All of these videos are relatively simple, consisting solely of a-roll (interview clips) mixed with b-roll, title cards as needed, power point slides and logos provided by Infinity, and background royalty-free music. They are to the point and effective for their purposes, which is the goal. And because so many non-elaborate videos were able to be carved out of only two shooting days, the cost of the project was very affordable.

Amazingly, Infinity just began using video six months ago! Today they credit the videos on which we have worked together as having played a key role in their acquisition of new business opportunities. We look forward to helping the company create an ever-expanding library of professional video as its business continues to grow.

Video Field Production at Manhattan’s Second Avenue Subway

February 6, 2012

The past number of blogs in this column have focused on end video productions. Some upcoming ones will highlight parts of the process that lead to that goal, shining light on those steps as they unfold.

Last week Voices & Visions had the opportunity to videotape a snippet of the construction of Manhattan’s new Second Avenue subway line with our client Moretrench, a geotechnical contractor specializing in the engineering and implementation of solutions for a spectrum of underground construction challenges in diverse conditions.  A few of the areas of the company’s expertise are dewatering and groundwater control, temporary earth retention, excavation support, deep foundation applications, and environmental remediation. Excelling in its service offerings, Moretrench is interested in having marketing videos created for its website to give browsers a visual peek into the thoroughness and quality of its services.

Curt always says that everyday is a field trip for us, and yesterday was a great example. Moretrench was a subcontractor, and their job was jack grouting,  with the goal of forming several seven foot-diameter columns underground so close that they form a retention wall. Advance preparation (pre-production) is useful, but being on the site personally, standing on street level, to witness the construction of an underground facility is awesome! I love the NYC subways, but rarely when I have waited on station platforms or zoomed through its maze of tunnels have I thought about the detailed, complex work that was involved in ensuring that the East River (for example) does not suddenly swallow up the tracks!

Our field production job was to translate our awe of the operation and its orchestration into elements that will speak to the target audience. Our client directed us to the site supervisor, who we asked to walk us through every step of the process, breaking down the information into sound bites that are comprehensible both for audiences in the industry and those who are newbies but are interested in the services of Moretrench. That’s my MO: Asking the interview questions that lead to more questions that lead to more questions, always with a smile and with the goal of total comprehension. I figure if I get, so will audience rookies.

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Not only that: The general contractor, for which Moretrench was the subcontractor, was on site and happy to say a few very complementary comments about the company which we can edit into a testimonial video for the web.

By the end of the shoot, we had collected what was transcribed into 20 pages of factual information, wonderful visuals, and a bunch of ideas regarding ways of cutting the material to be useful to the client.

Keep checking in for the video that will be created!

PS: Photos by Chris Ponnwitz, Marketing Coordinator, Moretrench