Posts Tagged ‘video editing’

The Effectiveness of Testimonial Videos

August 18, 2014

Client headliner feedback: “The [first] video went over well at the convention! It definitely left the audience wanting more. We just did an email campaign around the [other two] videos … and our sales people love them!! The morning we launched the YouTube link announcement I got an email from a sales rep around lunch saying that it couldn’t have come at a better time because he played the videos in his presentation and they went over really well!!”

            — Marketing Manager Lauren Vellek, RICOH Americas

Beginning this summer we have been working with global technology company RICOH to produce a series of testimonial videos for their production print solutions — apparently with very promising immediate results. To fulfill the job requirements, we have been going to print shops that use RICOH production print systems to videotape owners’ feedback about the product.

Says the owner of a PIP Printing shop in northern New Jersey on camera: “When we tested the RICOH product, we brought some of our most complicated jobs. We were very, very pleasantly surprised that we got a lot more than we had anticipated with some of the extra features where we’ve been really able to put a lot more work, both black and white and color, than we ever have before because it’s just a much, much better product than we’ve had here in the past.

“… What came with it …was … a training program that didn’t only cover the uses of the equipment but also helped to foster a better business improvement program for things that we did here day in and day out for 20+ years.”


Says a metro Philadelphia area Sir Speedy shop owner: “The great thing with RICOH has been their service. We place a call and within in an hour or less, we get a phone call. I’m fortunate to have a fantastic technician that is assigned to this area and he goes above and beyond the call to help meet our needs and the needs of our customers.”

If these quotes stand out in written form, multiply that impression by many-fold when they appear in video. It is only common sense: seeing and listening to the sincerity and feeling behind impactful words spoken by an actual shop owner who was not obliged to make the comments goes a long way toward effectively making a sale or closing a deal.

Of course, this approach is not mutually exclusive of producing a more formal video ad for TV or online avenues using a script, actors and the type of sizable crew that such an effort requires. But in comparison to this more traditional commercial production, the budget entailed for short testimonial videos pales, and its results offer the promise of a resounding success.

Video Editing Tip

August 7, 2012
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This week’s tip is for keeping video files organized during the editing process and it comes from Voices and Visions senior editor, Curt:
I use a program called Name Changer. It’s a free download that allows you to title your files sequentially and quickly. Keeping everything organized as it’s captured cuts your work in half. I also developed a label system to help me separate a-roll from b-roll.. I’m working with an intern right now and my producer needs to be able to understand what the intern is doing — and the next intern needs to understand what has previously been done; this is why we need a uniform system.
See last week’s tip on Video SEO.

The Evolution of Video Production, Part 1

July 17, 2012
It seems that humans have always possessed desire to record events: from cave drawings to great artistic masterpieces, to photographs and motion pictures. This need to convey stories has evolved with technological innovation, presenting ever-new opportunities for industries in the storytelling business. Corporate video production, of course, is one such  industry.
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“This has been an extremely challenging industry as there have been a number of huge shifts: first from the linear world to the digital world,” said V&V’s Chief Producer Ellen Friedland, referring to the days when editing a video for clients meant only two options in transitions: cuts and dissolves (generated with special machinery). “Digital editing is a completely different ballgame than linear editing was and required completely new skills,” said Ellen, who relied on V&V Senior Editor, Curt Fissel, to master the new possibilities.
Evolving with the changing technology has been an ever-present theme throughout Curt’s career. “When I started in television news, we were shooting 16mm film and we literally had to cut the film,” he said. “At V&V we moved over from linear editing in 1998, which is when we got our first AVID editing system.” The next big shift in editing came with the jump from standard-definition video (SD) to high-definition video (HD). That was when Curt leapt into a then-newer new technology: Final Cut Pro. “The ease of Final Cut Pro, when working from a Mac, made the transition necessary,” he said, demonstrating another defining personality characteristic: the ability to adapt.
new jersey video production, new york video production, video editing, post production, curt fissel The Internet also played a major role in shifting the landscape of the video production industry. Says Ellen: “In 2005, which was the year that Google bought YouTube, everyone began to recognize that video would have a real place on the web.” As we know, this did not necessarily mean that professionally produced videos would be highly valued. In fact, the high volume of unprofessional videos initially made it harder on professional video houses. “For a little while there was a sense of ‘DIY videos are fine’,” Ellen said. “But now people recognize the value of professional created video products.” Ellen credits this in part to Google’s evolving algorithms, which rank  substantive videos higher in search results.
Curt offered this colorful metaphor with regard to DIY videos: “You can run a coat hanger down a stuck drain, or you can call a plumber. Same thing with video production.” With the constant evolutions in technology and marketing, it pays to find professionals who are committed to staying ahead of the curve. “It’s really important to be aware of where the industry is transitioning and to be knowledgeable and equipped to move in those directions,” said Curt.  “It will never be stationary.”

Read Video Production, Part 2

Creating Harmony in the Workplace

July 9, 2012
It’s been said that one can win more bees with honey, but in the case of workplace harmony, concerning oneself with the happiness of the team can be just as crucial to the bottom line. According to the Detroit Free Press, since October 2008, the stocks of public companies scoring in the top 10% in employee satisfaction outperformed the S&P’s 500 by 15.5%, but how did they do it?
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For Voices & Visions chief producer, Ellen Friedland, the key to a happy office begins with respect. “No job is more important than another job. All of them are parts of the whole and everyone needs to respect the work of others,” said Ellen. V&V is a small business and relies heavily on the production of a few staff members for the success of the company. She believes an employer can and must create an environment where people want to work. “That means an environment of understanding that the team is comprised of individuals who have personal lives that are important to them,” she said, also stressing the importance of injecting a little humor into the day-to-day operations.
Krystal Sancho, Director of Operations for Voices & Visions, rates happiness at the top of her list, stating, “It’s probably my number one thing: being happy at my job.” Krystal, who left her last workplace due to disharmony in the office, believes happiness plays a big role in how much effort people put in. “If you’re in an environment where you’re not being treated well, you’re just not going to work as hard,” she said.
Some jobs are more demanding than others. Chief editor Curt Fissel, who comes from a news background, is used to working under stress and has learned to cope with it well. “I always give 100%. Under stress, I work fine. I don’t like it, but I manage,” he said. Curt’s experience has made him empathetic toward those he oversees. “There’s nothing worse than having to deal with stress on top of having to manage multiple tasks,” he said, including that he knows how hard everyone on his team works. Curt says he tries to create the kind of atmosphere where people feel welcome and supported. Ellen mirrors this sentiment: “I think when people work in this kind of environment, they enjoy being here and they want to be a part of our team,” she said.
Small companies with fewer staff sometimes need employees to step outside of specific job descriptions and put on other hats for the benefit of the greater entity. Krystal says the genuine relationships formed at Voices & Visions makes her much more likely to help out on a night or weekend. “We consider ourselves a family here,” she said. “Ellen and Curt make us feel as comfortable here as clients who come in for meetings or editing sessions.” And that makes all the workplace difference.