Posts Tagged ‘Tejano Monument’

Updates to Business Videos

April 11, 2012

A little about the substance and process of the informational video makeover I wrote about yesterday, in the production of which we stumbled upon The Tejano Monument in Austin, Texas…

Once upon a time a business video – whether for marketing, recruitment, or any other purpose – was budgeted to last for several years since overhauls were almost as expensive as original productions. Today, if the project is thought through and planned properly in advance, the video can go through periodic easy and inexpensive revisions, ensuring it is kept current at a fraction of the cost of the first time around.

A perfect example is the video we created in December 2010 for the Teacher Retirement System (TRS) of Texas called “TRS: A Great Value For All Texans.” (Though we are based in New Jersey, we produce videos everywhere!) The video provided a visual rendition of a brochure TRS had published with the same title. It discussed the myriad ways that TRS is an asset in the state, rooted in the reality that its membership of over 1.3 million people live in all regions of Texas, and the retirees spend their pension money in their local economies.

The informational video was filled with facts and feelings about the ways participants benefit as well as the advantages that accrue to communities. When we were initially engaged by TRS for this project, we were well aware that the numbers would constantly be in flux, so we structured the graphics and interview questions in a way that would enable future changes without a complete redo. In fact, while the basic concepts and visual elements of the original video have remained intact in the year and a half since it was released, many of the statistical numbers cited have changed, and significantly, some members of the TRS leadership team have also been shuffled.

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Utilizing the pre-existing textual motion graphics, our graphic designer was able to make revisions with the latest statistical information in a short period of time. Sound bites of newly promoted executives were needed to replace those of former interviewees, but our field production required only one day, not three as the 2010 shoot had mandated. After transcribing the new interviews we recorded and thereby easily accessing the exact digital spots where interviewees made relevant points, we were able to slip out the old and slide in the new, adding a few additional b-roll images we captured to enhance the production. Some color correction, audio sweeps, graphics swaps, tightening of the timeline, and a bunch of other small tweaks – altogether taking a fraction of post-production time compared to the original work – and TRS has a very handsome, up-to-date and affordable video to re-upload.

V&V: A great value for all our clients!

Videotaping Bonus in Austin, Texas: The Dedication of the Tejano Monument

April 10, 2012

As a producer, for each video shoot I attend – whether marketing videos, web videos, business videos of any kind, documentaries, whatever! – I bring a checklist of all the details I want to capture in interviews and b-roll (visuals). But I view this list as more of an outline than a blueprint; invariably we find surprises along the way, the inclusion of which enhance final productions (as well as our own experiences, since having fun is also, always, part of the program).

A good recent example happened a week and a half ago. We were videotaping in Austin, Texas, updating an informational video for the Teacher Retirement System (TRS) of Texas (more about the update tomorrow). We stepped outside during an interval between interviews to get some b-roll and chanced upon a huge ceremony unveiling the Tejano Monument which was taking place at the Capitol, across the street from TRS’ office.

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The Tejano was 12 years in the making, a grandiose undertaking by sculptor Armando Hinojosa, depicting the early Spanish explorers and Tejano families, who introduced cattle ranching and farming. The sculpture includes a life-size scene, encompassing an equine statue with a cowboy, two longhorn cows, a family of settlers, and a Spanish explorer standing on a raised mesa, surveying the land before him.

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The work was significant since it was the first of 18 others on the Capitol grounds to celebrate the contributions of Texas’ early Spanish and Mexican explorers, settlers, and their descendants. Attended by hundreds of people, the unveiling ceremony was heralded with a Mariachi band whose members are students at University of Texas and who paraded through the streets for much of the remainder of the day trumpeting their contagious dancing melodies.

Roll the cameras! One of the messages of the video is that the Teacher Retirement System benefits the entire state since members live throughout Texas, spend their retirement monies locally, and volunteer hours in their communities. Here – right outside the door of the headquarters of our client — we found a gathering of Texans from around the state, all focused on an art project of importance. What nice and unanticipated visuals to mix into the final video alongside many other shots and graphics! And how lucky we were to get an unexpected and interesting history lesson about Texas, made possible by a slight veering off the pre-planned path.

One other thought: The unveiling committee was obviously aware that along with an official dedication of a state-sponsored sculpture comes the traditional and welcome spate of publicity. But they might not have imagined that their special event would have web video ramifications far beyond their intended audience. While only accounting for a few out of numerous shots in the video we re-created for TRS, the Tejano makes an actual and symbolic appearance that will be shared with millions of people in the State who benefit from the teacher retirement system. Yay for the ever-multiplying power of online video!

 texas, teachers, retirement, corporate video production, professional video, business video, new york video production company, marketing video