Posts Tagged ‘seo’

Optimizing Photos For SEO

August 31, 2012
The Facebook Timeline update and the increasing popularity of Instagram and Pinterest demonstrate how visual the marketing climate has become. A study by Skyword analyzed 78,000 pieces of content and found that articles containing at least one image saw an average of 70% more views than articles with text alone. It isn’t enough to just add a few photos, however, to ensure the maximum SEO power; the images must be fully optimized themselves. Here are a few key aspects of photo optimization for SEO:
santa monica beach, photo optimization, SEO, photography, corporate video production, video marketing, video productionFile Format/Name
First, make sure that each image is saved as a .jpg or a .gif, as these are the preferred formats. Second, never use the default file name for a photo. Before uploading it to any blog or site, save the image with a name that is descriptive. If the photo is saved as GDB00002.jpg, for example, Google or other search engines will have no idea what  the image depicts. If it’s saved as beach-santa-monica.jpg, it will be seen as such by search engines.


Alternative Text (Alt Text)
Think of “alt text” as doubling down on keywords. There’s more space here to use more words, so pack it in with keywords that are relevant to the content. Google will read this and be able to paint a larger picture of what the photo actually is, which will increase the relevance of its search results.

Share on Social Sites
Publishing a piece of content used to be the final step in this process, but thanks to social media it is now just the beginning. After publishing a blog or press release, share it across as many social sites as possible. Facebook and Google+ in particular are important for SEO. Facebook should be obvious, as it is far and away the most popular social network, and photos are among the most shared content on the site. While Google+ doesn’t have the same volume of users, Google owns it. If optimization on this search engine is a priority, don’t write off Google+ .

Instagram users, please post your handles in the comments!
Follow our photos: @voicesvisions.

Photo Optimization Tip

August 29, 2012
This week’s tip for photo optimization comes from our marketing director, Lea:
marketing director, video production, corporate video, voices and visions, professional video, business video, photo optimization, SEO
Never use the default file name for a photo. Before uploading an image to any blog or site, save it with a name that is descriptive. If the photo is saved as GDB00002.jpg, Google has no idea what the image depicts. If it’s saved as beach-santa-monica.jpg, it will be seen as such by search engines.
Tune in later this week for an in-depth discussion of photo optimization techniques.
See last week’s tip on video production.

How To Optimize YouTube Videos For SEO

July 30, 2012

According to studies conducted by the marketing research firm Forrester, sites with video are over 50 times more likely to appear on the first page of a Google search results page than those with text alone. Recognition of the value placed on video by Google probably accounts for the popularity of this form of media; a survey conducted by the Association of National Advertisers found that 80% of marketers are using video this year. Yet equally important to the proliferation of professional video is optimizing the productions  for search engine optimization (SEO) purposes.

Above is an example of a YouTube video we uploaded and optimized.

There are several key elements to optimizing marketing videos on YouTube which begin with the file name and description. The title should not only reflect the nature of the video, but it should have keywords that cause Google to pay attention. Additionally, posted videos should contain an accurate description of the content. to ensure that folks searching for this type of information find them.The reason keywords are so important is because Google can’t actually read the content of videos (yet!). Rather, the title and description of the video tell the search engines what it is about. The more accurate, content-rich and keyword-filled, the more information Google will be able to use in its optimization formula. Ever a step ahead, descriptions that are bombarded with random keywords put the videos with which they are associated in jeopardy.Another SEO clue is to provide a URL to a website – preferably the page where the video lives on the website – in the video description, creating a link between two respected sites. Significantly, when there is an increase in the number of locations to which content is uploaded, Google views the video as having more authority and ranks it higher.

The Tags section of the uploading process is where all the keywords that don’t weave smoothly into the description can be highlighted. Prospective clients and customers will search for products or services using specific words, which can be tagged. The tags should be separated with commas, and each should not be more than one or two words.

Finally, the video should be accurately categorized, and the visibility option should be set to “public.” These details may seem obvious, but they are often overlooked and can affect the reach of a video (or lack thereof)..

In addition to Youtube and website postings, videos should be posted across a wide range of social networks. Online communities should be encouraged to share them. Repostings on separate sites increase the authority of the material in the eyes of Google and Bing.