Posts Tagged ‘recruitment video’

Updates to Business Videos

April 11, 2012

A little about the substance and process of the informational video makeover I wrote about yesterday, in the production of which we stumbled upon The Tejano Monument in Austin, Texas…

Once upon a time a business video – whether for marketing, recruitment, or any other purpose – was budgeted to last for several years since overhauls were almost as expensive as original productions. Today, if the project is thought through and planned properly in advance, the video can go through periodic easy and inexpensive revisions, ensuring it is kept current at a fraction of the cost of the first time around.

A perfect example is the video we created in December 2010 for the Teacher Retirement System (TRS) of Texas called “TRS: A Great Value For All Texans.” (Though we are based in New Jersey, we produce videos everywhere!) The video provided a visual rendition of a brochure TRS had published with the same title. It discussed the myriad ways that TRS is an asset in the state, rooted in the reality that its membership of over 1.3 million people live in all regions of Texas, and the retirees spend their pension money in their local economies.

The informational video was filled with facts and feelings about the ways participants benefit as well as the advantages that accrue to communities. When we were initially engaged by TRS for this project, we were well aware that the numbers would constantly be in flux, so we structured the graphics and interview questions in a way that would enable future changes without a complete redo. In fact, while the basic concepts and visual elements of the original video have remained intact in the year and a half since it was released, many of the statistical numbers cited have changed, and significantly, some members of the TRS leadership team have also been shuffled.

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Utilizing the pre-existing textual motion graphics, our graphic designer was able to make revisions with the latest statistical information in a short period of time. Sound bites of newly promoted executives were needed to replace those of former interviewees, but our field production required only one day, not three as the 2010 shoot had mandated. After transcribing the new interviews we recorded and thereby easily accessing the exact digital spots where interviewees made relevant points, we were able to slip out the old and slide in the new, adding a few additional b-roll images we captured to enhance the production. Some color correction, audio sweeps, graphics swaps, tightening of the timeline, and a bunch of other small tweaks – altogether taking a fraction of post-production time compared to the original work – and TRS has a very handsome, up-to-date and affordable video to re-upload.

V&V: A great value for all our clients!

Two Video Shoots, 15+ Videos

April 8, 2012

I’ve talked about CRM software service firm Infinity Info Systems before, but they keep coming up on my blog horizon because they use video so wisely, extensively, affordably, and successfully to create web videos for marketing, recruitment, and industry focuses.  In the latest round of video production on which we worked with Infinity, two days of shooting resulted in 15 separate videos with more en route.

Key to this (and all video initiatives) was recognizing the goals of the project before diving into it so that the elements needed to make the videos effective would be captured. Brainstorming with Infinity prior to scheduling the shoot, V&V learned that their business is growing at a fast pace, requiring new hires with the types of skills and personalities that will fit into the needs and culture of the company. Infinity would also like to continue the expansion it has been experiencing. The latter goal requires making inroads into companies not yet falling under their orbit of services by providing information that distinguishes the company and sets forth its customized approach to working with clients in various vertical industries.

To accomplish these goals, Infinity hired V&V to videotape on two separate occasions. The first took place in Infinity’s NYC headquarters, where we interviewed many employees in depth about their experiences working there, the nature of their jobs and the detailed ways they feel the company excels in its service provisions. (Getting to the substantive bottom of interviewees’ thoughts is our MO!) We also grabbed visuals of collegial interactions and work routines. The second shoot took place on a customer event day, where information was shared with and between Infinity customers who are using Microsoft’s CRM software. In addition to capturing b-roll of the panel discussions and smaller group learning sessions that took place, V&V conducted interviews of a number of folks attending to learn how and why they are using the software and the ways Infinity has been a partner to them.

The net result so far includes 12 individual web videos running on Infinity’s recruitment page (see http://www.infinityinfo.com/CRMCareers), one marketing video discussing the way the company works in the Financial Services Industry (see http://www.infinityinfo.com/CRM-financial), a second marketing video about the company’s role in Life Sciences, and a third about Manufacturing. Additional business videos, utilizing the same raw material recorded, are currently in the planning stages.  All of these videos are relatively simple, consisting solely of a-roll (interview clips) mixed with b-roll, title cards as needed, power point slides and logos provided by Infinity, and background royalty-free music. They are to the point and effective for their purposes, which is the goal. And because so many non-elaborate videos were able to be carved out of only two shooting days, the cost of the project was very affordable.

Amazingly, Infinity just began using video six months ago! Today they credit the videos on which we have worked together as having played a key role in their acquisition of new business opportunities. We look forward to helping the company create an ever-expanding library of professional video as its business continues to grow.