Posts Tagged ‘motion graphics’

The Evolution of Video Production, Part 1

July 17, 2012
It seems that humans have always possessed desire to record events: from cave drawings to great artistic masterpieces, to photographs and motion pictures. This need to convey stories has evolved with technological innovation, presenting ever-new opportunities for industries in the storytelling business. Corporate video production, of course, is one such  industry.
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“This has been an extremely challenging industry as there have been a number of huge shifts: first from the linear world to the digital world,” said V&V’s Chief Producer Ellen Friedland, referring to the days when editing a video for clients meant only two options in transitions: cuts and dissolves (generated with special machinery). “Digital editing is a completely different ballgame than linear editing was and required completely new skills,” said Ellen, who relied on V&V Senior Editor, Curt Fissel, to master the new possibilities.
Evolving with the changing technology has been an ever-present theme throughout Curt’s career. “When I started in television news, we were shooting 16mm film and we literally had to cut the film,” he said. “At V&V we moved over from linear editing in 1998, which is when we got our first AVID editing system.” The next big shift in editing came with the jump from standard-definition video (SD) to high-definition video (HD). That was when Curt leapt into a then-newer new technology: Final Cut Pro. “The ease of Final Cut Pro, when working from a Mac, made the transition necessary,” he said, demonstrating another defining personality characteristic: the ability to adapt.
new jersey video production, new york video production, video editing, post production, curt fissel The Internet also played a major role in shifting the landscape of the video production industry. Says Ellen: “In 2005, which was the year that Google bought YouTube, everyone began to recognize that video would have a real place on the web.” As we know, this did not necessarily mean that professionally produced videos would be highly valued. In fact, the high volume of unprofessional videos initially made it harder on professional video houses. “For a little while there was a sense of ‘DIY videos are fine’,” Ellen said. “But now people recognize the value of professional created video products.” Ellen credits this in part to Google’s evolving algorithms, which rank  substantive videos higher in search results.
Curt offered this colorful metaphor with regard to DIY videos: “You can run a coat hanger down a stuck drain, or you can call a plumber. Same thing with video production.” With the constant evolutions in technology and marketing, it pays to find professionals who are committed to staying ahead of the curve. “It’s really important to be aware of where the industry is transitioning and to be knowledgeable and equipped to move in those directions,” said Curt.  “It will never be stationary.”

Read Video Production, Part 2

Videotaping at Carbon Black Manufacturing Facilities

May 22, 2012

You know those cool black boots you wore in the chillier weather? Or those black jeans that you like because they’re a bit dressier than the blue denims, or the black sweater you dress up with a multicolored scarf? You know the black casing around your phone or the tires on your car or the dashboard inside? They all share one characteristic: Black. And they all get that black in the same way: Through the carbon from oil.

I recently learned about that at the carbon black manufacturing facility of Orion Engineered Carbons.

Okay, so a backdrop of reactors and carbon products isn’t as sexy as a movie set. And travel for corporate video production rarely means world monuments. But it does mean something very valuable: Close encounters with detailed information about how the world functions, constantly expanding our base of knowledge and broadening our life perspectives.

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Orion is a global manufacturer of engineered carbons that produce black goods, including vehicle tires, sealings, hoses, anti-vibration systems, conveyers, transmission belts, plastics, printing and inkjet inks, paints and coatings, adhesives and sealants, toners, batteries, and anything black! Their plants are strategically located around the world, with major operations taking place in S. Korea, Germany, Ohio, and Houston. To convey its story, V&V began videotaping for Orion in Belpre, OH, just over the W. Virginia border, followed by a trip to the facility in Orange, TX.

In the coming weeks V&V will be editing the interesting manufacturing shots with numerous product images and motion graphics and animations we craft, designing an internal video that exudes know-how, industrial prowess, and importance in the lives of consumers around the world. Ironically, since the final product will be presented through the Orion intranet, the blacks on the screen will be made of 0s and 1s rather than carbon – one of the few exceptions to the carbon black rule!