Posts Tagged ‘Moretrench’

When Video Editing is Not Enough

February 8, 2012

Yesterday we videotaped an interview with Indian artist Siona Benjamin for a new documentary. Last week we videotaped the jack grouting work of geotechnical contractor Moretrench at Manhattan’s Second Avenue subway-under-construction. And this morning we received an SOS email from a video editor working on a project for the museum at Yeshiva University who needed post-production color correction.

That’s why our world is fun. We really never know what the next day will bring. Equipped with all the field and post-production skills and equipment necessary to make every project shine, we are thrilled that so many folks like to play in our sandbox!

For those unfamiliar: Color correction is one of a number of fine-tuning tools of editing, and it makes a leap in quality difference over non-color corrected pieces in terms of bringing out the richness and depth of colors on all images that appears on screen. It is also a step that I think often gets overlooked, whether in the interests of time, budget, awareness of its availability, or how-to knowledge. Color correction is to our video editor Curt Fissel what incorrect word spelling is to me as a writer – a cringe-causing detail.  He was therefore very happy today to have been asked by the editor of this video to put the finishing touches of electronic paint on a production that will carry weight as an element of a museum exhibition.

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Curt doing color correction with another editor

Tomorrow’s plans call for a meeting in Philadelphia with a prospective client in an altogether different industry. Onto the next playdate!

Video Field Production at Manhattan’s Second Avenue Subway

February 6, 2012

The past number of blogs in this column have focused on end video productions. Some upcoming ones will highlight parts of the process that lead to that goal, shining light on those steps as they unfold.

Last week Voices & Visions had the opportunity to videotape a snippet of the construction of Manhattan’s new Second Avenue subway line with our client Moretrench, a geotechnical contractor specializing in the engineering and implementation of solutions for a spectrum of underground construction challenges in diverse conditions.  A few of the areas of the company’s expertise are dewatering and groundwater control, temporary earth retention, excavation support, deep foundation applications, and environmental remediation. Excelling in its service offerings, Moretrench is interested in having marketing videos created for its website to give browsers a visual peek into the thoroughness and quality of its services.

Curt always says that everyday is a field trip for us, and yesterday was a great example. Moretrench was a subcontractor, and their job was jack grouting,  with the goal of forming several seven foot-diameter columns underground so close that they form a retention wall. Advance preparation (pre-production) is useful, but being on the site personally, standing on street level, to witness the construction of an underground facility is awesome! I love the NYC subways, but rarely when I have waited on station platforms or zoomed through its maze of tunnels have I thought about the detailed, complex work that was involved in ensuring that the East River (for example) does not suddenly swallow up the tracks!

Our field production job was to translate our awe of the operation and its orchestration into elements that will speak to the target audience. Our client directed us to the site supervisor, who we asked to walk us through every step of the process, breaking down the information into sound bites that are comprehensible both for audiences in the industry and those who are newbies but are interested in the services of Moretrench. That’s my MO: Asking the interview questions that lead to more questions that lead to more questions, always with a smile and with the goal of total comprehension. I figure if I get, so will audience rookies.

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Not only that: The general contractor, for which Moretrench was the subcontractor, was on site and happy to say a few very complementary comments about the company which we can edit into a testimonial video for the web.

By the end of the shoot, we had collected what was transcribed into 20 pages of factual information, wonderful visuals, and a bunch of ideas regarding ways of cutting the material to be useful to the client.

Keep checking in for the video that will be created!

PS: Photos by Chris Ponnwitz, Marketing Coordinator, Moretrench