Posts Tagged ‘Infinity Info Systems’

Two Video Shoots, 15+ Videos

April 8, 2012

I’ve talked about CRM software service firm Infinity Info Systems before, but they keep coming up on my blog horizon because they use video so wisely, extensively, affordably, and successfully to create web videos for marketing, recruitment, and industry focuses.  In the latest round of video production on which we worked with Infinity, two days of shooting resulted in 15 separate videos with more en route.

Key to this (and all video initiatives) was recognizing the goals of the project before diving into it so that the elements needed to make the videos effective would be captured. Brainstorming with Infinity prior to scheduling the shoot, V&V learned that their business is growing at a fast pace, requiring new hires with the types of skills and personalities that will fit into the needs and culture of the company. Infinity would also like to continue the expansion it has been experiencing. The latter goal requires making inroads into companies not yet falling under their orbit of services by providing information that distinguishes the company and sets forth its customized approach to working with clients in various vertical industries.

To accomplish these goals, Infinity hired V&V to videotape on two separate occasions. The first took place in Infinity’s NYC headquarters, where we interviewed many employees in depth about their experiences working there, the nature of their jobs and the detailed ways they feel the company excels in its service provisions. (Getting to the substantive bottom of interviewees’ thoughts is our MO!) We also grabbed visuals of collegial interactions and work routines. The second shoot took place on a customer event day, where information was shared with and between Infinity customers who are using Microsoft’s CRM software. In addition to capturing b-roll of the panel discussions and smaller group learning sessions that took place, V&V conducted interviews of a number of folks attending to learn how and why they are using the software and the ways Infinity has been a partner to them.

The net result so far includes 12 individual web videos running on Infinity’s recruitment page (see http://www.infinityinfo.com/CRMCareers), one marketing video discussing the way the company works in the Financial Services Industry (see http://www.infinityinfo.com/CRM-financial), a second marketing video about the company’s role in Life Sciences, and a third about Manufacturing. Additional business videos, utilizing the same raw material recorded, are currently in the planning stages.  All of these videos are relatively simple, consisting solely of a-roll (interview clips) mixed with b-roll, title cards as needed, power point slides and logos provided by Infinity, and background royalty-free music. They are to the point and effective for their purposes, which is the goal. And because so many non-elaborate videos were able to be carved out of only two shooting days, the cost of the project was very affordable.

Amazingly, Infinity just began using video six months ago! Today they credit the videos on which we have worked together as having played a key role in their acquisition of new business opportunities. We look forward to helping the company create an ever-expanding library of professional video as its business continues to grow.

Corporate Video Production: An Idea A Day: Day 3

November 30, 2011

Recap of last two blogs in series illustrating different ways companies are using video:

Our corporate video production company Voices & Visions Productions was retained by Infinity Info Systems, a CRM software service firm, to videotape an annual customer event focused on the utilization of a particular software product, then to produce a “who we are” video. During pre-production, we recognized that the circumstances of the meeting were ripe for the production of additional videos, all of which could be shot on the same day during field production, minimizing costs.

In addition to the initial video and a subsequent one discussed in yesterday’s blog that highlighted Infinity’s core values,

several short video web clips were created (about 60 seconds per video), each addressing a different point that Infinity wants to share with various audiences. When the totality of this collection of video clips is posted on the Internet (currently only the “who we are” and “core values” videos have been uploaded), viewers will be treated to a well-rounded and very pleasing picture of the company.

In the clip that is the subject of today’s blog, the speaker is a senior account executive at Infinity. In contradistinction to the speaker in the first two videos – i.e., the CEO – this video enables a second corporate voice to be heard. This decision alone is of significance: When a tone or point is echoed in different individuals, the credibility of the subject (in this case, aspects of “about us”) is enhanced.

With respect to the substance of the speaker’s comments: She addresses a key company vertical in which she is engaged – life sciences — and simultaneously articulates aspects of the work most exciting to her. Whether a viewer is a prospective customer specifically in that (or a related) industry or someone learning about the company in a more general way, the video emits a sense of integration of information with enthusiasm that is attributed to Infinity, making it an attractive partner to any interested party.

The speaker tells the audience with a conviction that emanates from the expression in her eyes and the clear assertiveness of her words: “Part of the reason why focusing on the life sciences industry is so exciting for me personally is that at the end of the day we’re saving lives.” The comment and picture combination are priceless – and effective.

When Infinity posts the video on the web, we will update this blog.