Posts Tagged ‘field production’

Corporate Video Production: An Idea A Day: Day 8

December 8, 2011

Nonprofits with budgets for annual events too small to work on high-end professional video productions are not precluded from using video to enhance their causes. Indeed, many types of creative and affordable productions can be crafted that have strong impact, and there are few tools as powerful to achieve that result as video.

Recently a nonprofit client approached our corporate video production company a few weeks before its gala. The event was to be relatively small, and costs were an issue. One of the projects in which the organization had been involved over the past year was a joint choir with children from both its suburban membership and an inner city school. The interaction of the kids, conveyed through their beautiful voices singing in unison, was an extremely powerful expression of the values of the two organizations.

While a performance of the choir at the gala would have been ideal, it was not logistically possible for all the folks who would have been required to be present. Consequently, our client organized a performance one day after school and requested that we videotape a single song carrying a significant message.

Even with the set-up and breakdown of the lighting, microphones, and cameras, the shoot was only a half-day. V&V used two cameras, but kept one as a wide shot sitting on a tripod so that only one cinematographer was required with no other crew members. The presentation was repeated several times, ensuring that we would be able to use different sets of shots (close, wide, steady, moving, looking up, looking down) in the editing.

The final nonprofit video production was very moving. While the performance was only two minutes in length, the editor ensured the visuals change between the various shots, moving from broad sweeps of sweet, diverse faces to close-ups of eyes and lips, singling with passion. The strong harmonies fill the spaces into which they are projected, and the sound of music is the only audio throughout the film except hearing the kids greeting each other as the credits roll. Nothing more needed to be shown at the gala. The children’s beautiful voices said everything without the need to add talking heads to interpret or insert extraneous information veering the audience away from the impactful moment. The client accomplished its goal without breaking its budget.

Corporate Video Production: An Idea A Day: Day 7

December 7, 2011

A nonprofit for which Voices & Visions Productions created a series of videos several months ago is New Hope Community, an organization in the Catskills Mountains that supports people with intellectual and other developmental disabilities to cultivate a lifestyle of self-determination through teaching, coaching, encouragement, role modeling, independent living, and participation in the wider community.

One of NHC’s special projects is called the Supported Work Program, which secures employment for individuals at NHC bolstered by on-the-job supervision, training and job coaching, and support services. Employers benefit by receiving reliable, consistent services; programmatic administrative and onsite oversight; and tax incentives. Through the SWP individuals have opportunities to grow and succeed, businesses have opportunities to benefit from employment and tax benefits, and the community has opportunities to develop into a more cohesive body.

NHC wanted to inform the wider community about the existence and advantages of the SWP with the hope that additional area employers will choose to participate. To this end, they retained V&V to produce two series of six videos each. The videos in one series were 60 seconds long, produced for broadcast on the local cable TV station (TV commercials). The videos in the second series were 1.5 to 2 minutes and created for posting on the web (video web clips); in essence, they were the more detailed versions of the shorter TV-bound clips.

Six employers who had been involved in the program for a number of years agreed to participate in the video series. They included the Woodbourne Fire House,

local eatery Bum & Kel’s,

the South Fallsburg Public Library,

Yogi Bear’s Jellystone Park Camp Resort, Thunder 102 radio station, and M&M Ford dealer.  V&V videotaped on the grounds of each employer when the New Hope Community personnel and job coach were present, interviewing employer, employee, and coach and recording visuals of the daily work activities. Each of the videos produced begins with the employer’s description of the work performed by NHC individuals, followed by the job coach discussing his or her supervisory and support roles, moving to the individual expressing the aspects that he or she most enjoys about the job, and ending with the employer noting that the SWP is a “win-win” situation for everyone. Graphics on the screen list a myriad of benefits for employers.

The TV spots have begun their broadcast, and several of the longer clips now live on Youtube and Facebook, easily accessible in any sales pitch to the intended audience.

Corporate Video Production: An Idea A Day: Day 4

December 1, 2011

Testimonials have always been an important way to establish credibility. Their impact is greatly heightened when they are presented on video, giving viewers a chance to better evaluate speakers’ reliability by looking at them when they talk and listening to the tones in their voices.

But a testimonial video relating no more than general sentiments has little traction. Rather, it should ensure that the kudos expressed go to specific topics. What was the challenge that was solved? How was this company able to resolve it in a way that was particularly pleasing? Each experiential story will differ even if the subject company is the same, and it is the job of the interviewer to dig deeply enough to uncover the details that give weight to the comments and make them effective.

As a video producer, some of our clients retain us with the sole goal of creating testimonial videos. More often, however, we are called upon to produce a video on another topic, and as we become embroiled in the details, we recognize that opportunities exist to record, then later edit, short testimonial video web clips. This adds a lot of value to the client’s end product at a minimal cost: the extra videotaping is done when we are already present, and editing short video web clips, often focused only on the speaker and containing no more than a simple title card graphic, takes very little time (and therefore money) to produce.

The last few blogs in this column have focused on the video series V&V created for Infinity Info Systems, a CRM software service firm, which initially called us to videotape a customer event focused on the utilization of a particular software product, then to produce a “who we are” video (see Day 1 blog).

Additional video opportunities that became apparent during pre-production and field production led to the creation of a short video on Infinity’s core values (see Day 2 blog), the company’s expertise in the life sciences industry (see Day 3 blog), and a testimonial.

The testimonial was given by a customer of Infinity in the financial services industry. He talked about the challenge his company faced in running reporting  with the accumulation and storage of past, present and future investor data in various places. The challenge was solved by Infinity’s software and service CRM solutions, he says, which transformed the manual process into an efficient and accurate automatic one.

Given the respectability of the speaker, the genuineness of his comments, the fluidity of the sound bite, the details provided regarding the challenge he confronted, and the way Infinity is described as having found a solution that had a specific and beneficial outcome, the testimonial is a real winner. Whether a prospective customer is in the same or a different industry, if he or she identifies with the speaker’s CRM frustrations, this testimonial video web clip clarifies that a solution exists – and Infinity can deliver it.

When the video web clip is posted to youtube, we will update this blog to provide the link.

Corporate Video Production: An Idea A Day: Day 3

November 30, 2011

Recap of last two blogs in series illustrating different ways companies are using video:

Our corporate video production company Voices & Visions Productions was retained by Infinity Info Systems, a CRM software service firm, to videotape an annual customer event focused on the utilization of a particular software product, then to produce a “who we are” video. During pre-production, we recognized that the circumstances of the meeting were ripe for the production of additional videos, all of which could be shot on the same day during field production, minimizing costs.

In addition to the initial video and a subsequent one discussed in yesterday’s blog that highlighted Infinity’s core values,

several short video web clips were created (about 60 seconds per video), each addressing a different point that Infinity wants to share with various audiences. When the totality of this collection of video clips is posted on the Internet (currently only the “who we are” and “core values” videos have been uploaded), viewers will be treated to a well-rounded and very pleasing picture of the company.

In the clip that is the subject of today’s blog, the speaker is a senior account executive at Infinity. In contradistinction to the speaker in the first two videos – i.e., the CEO – this video enables a second corporate voice to be heard. This decision alone is of significance: When a tone or point is echoed in different individuals, the credibility of the subject (in this case, aspects of “about us”) is enhanced.

With respect to the substance of the speaker’s comments: She addresses a key company vertical in which she is engaged – life sciences — and simultaneously articulates aspects of the work most exciting to her. Whether a viewer is a prospective customer specifically in that (or a related) industry or someone learning about the company in a more general way, the video emits a sense of integration of information with enthusiasm that is attributed to Infinity, making it an attractive partner to any interested party.

The speaker tells the audience with a conviction that emanates from the expression in her eyes and the clear assertiveness of her words: “Part of the reason why focusing on the life sciences industry is so exciting for me personally is that at the end of the day we’re saving lives.” The comment and picture combination are priceless – and effective.

When Infinity posts the video on the web, we will update this blog.