Posts Tagged ‘editing’

The Effectiveness of Testimonial Videos

August 18, 2014

Client headliner feedback: “The [first] video went over well at the convention! It definitely left the audience wanting more. We just did an email campaign around the [other two] videos … and our sales people love them!! The morning we launched the YouTube link announcement I got an email from a sales rep around lunch saying that it couldn’t have come at a better time because he played the videos in his presentation and they went over really well!!”

            — Marketing Manager Lauren Vellek, RICOH Americas

Beginning this summer we have been working with global technology company RICOH to produce a series of testimonial videos for their production print solutions — apparently with very promising immediate results. To fulfill the job requirements, we have been going to print shops that use RICOH production print systems to videotape owners’ feedback about the product.

Says the owner of a PIP Printing shop in northern New Jersey on camera: “When we tested the RICOH product, we brought some of our most complicated jobs. We were very, very pleasantly surprised that we got a lot more than we had anticipated with some of the extra features where we’ve been really able to put a lot more work, both black and white and color, than we ever have before because it’s just a much, much better product than we’ve had here in the past.

“… What came with it …was … a training program that didn’t only cover the uses of the equipment but also helped to foster a better business improvement program for things that we did here day in and day out for 20+ years.”

 

Says a metro Philadelphia area Sir Speedy shop owner: “The great thing with RICOH has been their service. We place a call and within in an hour or less, we get a phone call. I’m fortunate to have a fantastic technician that is assigned to this area and he goes above and beyond the call to help meet our needs and the needs of our customers.”

If these quotes stand out in written form, multiply that impression by many-fold when they appear in video. It is only common sense: seeing and listening to the sincerity and feeling behind impactful words spoken by an actual shop owner who was not obliged to make the comments goes a long way toward effectively making a sale or closing a deal.

Of course, this approach is not mutually exclusive of producing a more formal video ad for TV or online avenues using a script, actors and the type of sizable crew that such an effort requires. But in comparison to this more traditional commercial production, the budget entailed for short testimonial videos pales, and its results offer the promise of a resounding success.

Videotaping at Carbon Black Manufacturing Facilities

May 22, 2012

You know those cool black boots you wore in the chillier weather? Or those black jeans that you like because they’re a bit dressier than the blue denims, or the black sweater you dress up with a multicolored scarf? You know the black casing around your phone or the tires on your car or the dashboard inside? They all share one characteristic: Black. And they all get that black in the same way: Through the carbon from oil.

I recently learned about that at the carbon black manufacturing facility of Orion Engineered Carbons.

Okay, so a backdrop of reactors and carbon products isn’t as sexy as a movie set. And travel for corporate video production rarely means world monuments. But it does mean something very valuable: Close encounters with detailed information about how the world functions, constantly expanding our base of knowledge and broadening our life perspectives.

carbon black, corporate video production, professional video, business video, new york video production company, marketing video

Orion is a global manufacturer of engineered carbons that produce black goods, including vehicle tires, sealings, hoses, anti-vibration systems, conveyers, transmission belts, plastics, printing and inkjet inks, paints and coatings, adhesives and sealants, toners, batteries, and anything black! Their plants are strategically located around the world, with major operations taking place in S. Korea, Germany, Ohio, and Houston. To convey its story, V&V began videotaping for Orion in Belpre, OH, just over the W. Virginia border, followed by a trip to the facility in Orange, TX.

In the coming weeks V&V will be editing the interesting manufacturing shots with numerous product images and motion graphics and animations we craft, designing an internal video that exudes know-how, industrial prowess, and importance in the lives of consumers around the world. Ironically, since the final product will be presented through the Orion intranet, the blacks on the screen will be made of 0s and 1s rather than carbon – one of the few exceptions to the carbon black rule!