I spent day three of the NAB Show learning about a variety of the latest and greatest technologies, intent on finding potential time-saving and creativity-enhancing products that will benefit the clients my company Voices & Visions Productions serves. A staggering number of vendors populate the conference, often providing demonstrations. I also enjoy keeping my eyes open for creative and interesting products outside the current scope of my needs and budget.
In the media storage and network data transfer departments, I was impressed by the affordable and fast G-DRIVE PRO with Thunderbolt — a two bay hot swappable drive system that can be used as a hub for multiple non-Thunderbolt hard drives. The docking station is configured as 500GB or 1TB interchangeable storage drives that can also be used as standalone external hard drives. Expect to see it on the market in May with a price point in the $750 range.
For a change of pace I spent a little time looking at aerial recording platforms (i.e., helicopter-style remote-controlled camera-mountable flying machines) made in New Zealand. These stabilizer-enhanced flyers come in all sizes, enabling usages that range from indoor shots to aerial footage of large vistas. A vendor’s rep was more than happy to help me visualize all the work and play scenarios for which I could use this toy.
Tuesday night I attended the 12th annual Creative Pro User Group (CPUG) Las Vegas Super Meet. The CPUG is a welcome immersion in the latest developments in content creation. Formerly known as the Final Cut Pro User Group, the name was changed several years ago to better reflect the broad range of collaborative editing workflow systems its members are using.
With 1200 professionals in attendance, numerous speakers discussed the newest innovations and trends in the industry, with Adobe, AVID, Black Magic/Divinci, and a host of others offering in-depth looks at new functionalities of their respective products. LA branch CPUG leaders Mike Horton and his colleagues structured the event to ensure ample opportunities for open discussions between audience and presenters.
CPUG attracts a wide spectrum of top-shelf sponsors who are receptive to insights that the attendees frequently provide. The industry looks to the users’ group meet as a sounding board for its newest product lines.
More Fun Facts:
· The 2013 show hosted more than 1,600 exhibitors.
· The show spans 900,000 square feet of exhibit space, up from 815,000 in 2012.
· The Academy Award-winning Coen brothers (The Big Lebowski; O Brother, Where Art Thou?; True Grit) are using Adobe Premiere Pro for their next feature film slated for late 2013. Their last movie, No Country for Old Men (winner of 4 Oscars), was edited on FCP 7.
· The show wraps Thursday at 2pm.