Our first trip to Mirembe Kawomera (“Delicious Peace”) Coffee Co-op, located in the village of Namanyoni on the outskirts of Mbale, Uganda, was in 2006. The co-op had been founded just two years earlier, the idea of regional leader JJ Keki who sought a market for local farmers’ coffee as well as a way to overcome historical religious-based intolerance. A year after their establishment – also a year before our arrival – they had signed a deal with Fair Trade coffee buyer/roaster/seller Thanksgiving Coffee Company in Fort Bragg, CA.
We went there as a film production team with the goal of creating a documentary about this inspirational farming collective. Still only one year into their arrangement with Thanksgiving, they had just begun selling a small amount of coffee; the first shipment was a single shipping container. We spent several days becoming acquainted with the farmers, and they opened up to us, inviting us into their homes and lives.
One farmer housed 25 children. Only a fraction of those were biologically related; the others were children of parents who had died of AIDS or other causes, or who were otherwise unable to take care of them. Another farmer showed us the graves of three of his children who had passed away, all from malaria. He did not have money to take care of many of the nutritional needs of his extended family, including children and grandchildren. Everyone complained about a lack of funds to send their kids to school. While public schools exist, families are required to pay for books, uniforms and school lunches – an impossibility for many who are poverty stricken.
Simply put, the needs were overwhelming.
And yet, the farmers had been fortunate to find a Fair Trade buyer. Fair Trade guarantees a minimum and fair price, despite the international fluctuation of this commodity market. It also enables farmers to receive a second payment if the quality of the coffee is very good. Mandating egalitarianism and democracy on co-op boards and in the general running of the organization, Fair Trade additionally gives farming cooperatives a “social premium,” enabling them to support local community projects.
I write this now from Mbale, where we have spent the last five days with the Mirembe Kawomera farmers. It is almost seven years since our first visit. The school-age children of the farmer whose residence was home to 25 now all attend educational institutions. The farmer whose children suffered from unhealthy diets talked about his new-found knowledge of the four food groups, and how his large family is conscious of – and able to – partake in that diet on a daily basis. He has a new home that is covered with an iron roof to keep out the rain rather than the thatched roof that leaked, and his house even has some furniture. Not one farmer complained that his or her children were not able to attend school. And the co-op used its social premium to help build a new wing on a local public school that had become overcrowded.
When I asked the farmers to tell me about problems the co-op still has, each one – interviewed independently — answered the same thing: A thief broke into their warehouse and stole 15 bags of coffee.
Of course, that is awful – every bag represents a huge expenditure of hard work as well as profits. But then, thieves are everywhere. There was no additional complaint.
Pretty good support for the value of Fair Trade. And an important reminder to consumers who have buying choices that not only satisfy their caffeine longings but also have the ability to change individual lives.
My job – when I work on a documentary — is to be a producer, not a marketer. I look for objective facts. In this instance, the argument for the benefit of Fair Trade could not have been more compelling.
Tags: coffee, coffee farm, corporate video, delicious peace, documentary, documentary production, fair trade, fair trade coffee, farm, farmers, field production, mirembe kawomera, nonprofit, professional video production, thanksgiving, thanksgiving coffee company, uganda, video production