Our Corporate Personality

The notion that a corporation is a person under the due process clause of the US Constitution stretches back to the US Supreme Court decision in 1806 of Trustees of Dartmouth University vs. Woodward. The great Justice John Marshall, writing for that court, defined a corporation as “an artificial being” (and thus Dartmouth, as a corporation and a party to the charter-contract in dispute, could enforce its constitutional rights).

Other decisions elaborated on the concept, which was ultimately written into federal legislation stating: “In determining the meaning of any Act of Congress, unless the context indicates otherwise . . . the words “person” and “whoever” include corporations, companies, associations, firms, partnerships, societies, and joint stock companies, as well as individuals.” (1 U.S.C. section 1).

So at Voices & Visions we got to thinking… If V&V is a person (however artificial), what is its personality? It cannot be a reflection simply of its staff, since we are a collection of diverse personalities. How do we even begin to define the traits of this corporate person for whom we all work?

We started by listing some characteristics that we believe reflect V&V’s persona, based on the company’s “lifetime” of experiences – i.e., all the different projects on which V&V has worked together with the team of folks who’ve driven them. Those attributes include:corporate video nj, corporate video new jersey, corporate video production, business video, marketing video

  • Artsy/colorful
  • Warm/welcoming
  • Hip
  • Hard-working/ambitious
  • Down-to-earth
  • Enjoys diverse friendships
  • Traveler, but not tourist
  • Loves the journey
  • Establishes bonds globally
  • Is grounded in a stable, healthy family
  • Loves new challenges
  • Part techy, part creative, part academic
  • Thorough
  • Flexible
  • Adaptable
  • Storyteller
  • Loves dancing
  • Enjoys fine food, coffee, wine, and chocolate
  • Green/eco-friendly

We know that neither the distinguished lawyer Daniel Webster, who argued Dartmouth University before the Supreme Court, nor Justice Marshall, intended their definition of “corporation” to stretch into the notion of an entity defined with human traits. Nonetheless, these 207 years later, we would love to hear your comments about additional traits you think should be associated with V&V – as well as some thoughts about how the totality of characteristics might manifest themselves in a greater corporate personality.

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