Optimizing Photos For SEO

The Facebook Timeline update and the increasing popularity of Instagram and Pinterest demonstrate how visual the marketing climate has become. A study by Skyword analyzed 78,000 pieces of content and found that articles containing at least one image saw an average of 70% more views than articles with text alone. It isn’t enough to just add a few photos, however, to ensure the maximum SEO power; the images must be fully optimized themselves. Here are a few key aspects of photo optimization for SEO:
santa monica beach, photo optimization, SEO, photography, corporate video production, video marketing, video productionFile Format/Name
First, make sure that each image is saved as a .jpg or a .gif, as these are the preferred formats. Second, never use the default file name for a photo. Before uploading it to any blog or site, save the image with a name that is descriptive. If the photo is saved as GDB00002.jpg, for example, Google or other search engines will have no idea what  the image depicts. If it’s saved as beach-santa-monica.jpg, it will be seen as such by search engines.


Alternative Text (Alt Text)
Think of “alt text” as doubling down on keywords. There’s more space here to use more words, so pack it in with keywords that are relevant to the content. Google will read this and be able to paint a larger picture of what the photo actually is, which will increase the relevance of its search results.

Share on Social Sites
Publishing a piece of content used to be the final step in this process, but thanks to social media it is now just the beginning. After publishing a blog or press release, share it across as many social sites as possible. Facebook and Google+ in particular are important for SEO. Facebook should be obvious, as it is far and away the most popular social network, and photos are among the most shared content on the site. While Google+ doesn’t have the same volume of users, Google owns it. If optimization on this search engine is a priority, don’t write off Google+ .

Instagram users, please post your handles in the comments!
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