The Evolution of Video Production, Part 2

As the video industry continues to evolve at an exponential rate, it becomes increasingly important for video production houses to stay ahead of the curve. Evolving with the market is no easy trick, but it’s also not a foreign concept to Voices & Visions’ principals Ellen Friedland and Curt Fissel, who’ve been in the business since the nineties. They’ve successfully made the switches from linear to digital and from SD to HD, and they are excited about the latest turn: video going social. video production new jersey, video production new york, curt fissel, ellen friedland, voices and visions, corporate video production
As an active user of LinkedIn since its inception, Ellen names it as her top network, stating, “I listen to a lot of conversations happening on LinkedIn and read articles showcasing statistics about everything related to video, which keeps me up to date on trends in the industry.” Ellen uses this information to inform her conversations with clients. “We make sure that what we do and what our clients do is in harmony with the latest marketing information related to video,” she says.
A big influencer in the social video world is YouTube, and since it is owned by Google, it serves as its own search engine for video. “Google values quality and substance in its text and videos,”  Ellen notes. “Pre-Google’s ownership of Youtube, home videos of people’s dogs walking across the floor were acceptable, and even companies grew accustomed to the unprofessional nature of many of the video postings. Today people recognize that they need to have professional videos.” The quality of the videos is not the only trend Ellen has noticed Google preferring; she believes the quantity of videos matters as well. “It’s my understanding that Google pays attention to sites that post numerous substantive videos,” she tells clients. She adds that additional videos need not multiply the costs of production. Says Ellen: “The amount of video captured and the time spent editing may be the same whether one longer video or several shorter videos are produced.”
This shift to shorter, more numerous videos is just another in a long line of industry transformations for Voices & Visions’ senior editor, Curt, who considers the changes all part of the job. He names professional seminars, conferences and active involvement in user groups as his primary sources of information gathering. While these activites are very time-consuming, Curt recognizes that, “this is the profession I’ve chosen to immerse myself in, and I want to stay on top of it.” His reference to staying current is focused on both the changing styles of video production as well as  the software editors use to produce them.
After the switch from linear to digital, Curt became proficient on the AVID editing system, which he used for 10 years. Several years ago he made the switch to, Final Cut Pro, to which he now feels a strong alliance. “The ease of Final Cut Pro, when working with a Mac, made the transition necessary,” he says. Curt is, however, open-minded to ever-new technologies, which is how he’s been able to stay ahead of the game.
At the most recent National Association of Broadcasters conference, it became clear that industry choices have expanded to include other systems, like Adobe Premiere. Curt appreciates the creativity of all the new offerings and never opposes adopting new software that improves on the old.
Conferences like the annual NAB and sites like LinkedIn help small businesses to gain footing in the never-ending tidal waves of industry shifts.. But that’s not enough; it also takes a willingness – and excitement — to be ready to learn and implement the next best products and services.
Read Video Production, Part 1

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7 Responses to “The Evolution of Video Production, Part 2”

  1. angles @production companies Says:

    video production is viral marketing technique at present…. and thanks for telling the evolution of video production

    • Ellen Friedland Says:

      Yes, the goal for many videos is viral, but even without millions of views, a well-crafted video can improve the SEO of a company by a significant margin — a topic we’ll be covering next week. Thanks for reading!

  2. Melbourne Video Production Says:

    Nice post!!

    videos produce the ability to generate opinions, brand recognition, and instill a working relationship with the customer.

  3. The Evolution of Video Production, Part 1 « Ellenfriedland's Blog Says:

    […] equipped to move in those directions,” said Curt.  “It will never be stationary.” Read Video Production, Part 2 Like this:LikeBe the first to like […]

  4. Carla Says:

    An effective marketing is not all about the outside but also the inside quality. Through high quality content and spectacular rich videos, the business would not suffer from the same dilemma over and over again.

    ——–
    Perth Video Production

    • Ellen Friedland Says:

      Agreed! Throughout this evolution, one thing has remained consistent: content is king. If you don’t have thoughtful, quality video content, the quality of the images and sounds doesn’t really matter.

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