The Evolution of Video Production, Part 1

It seems that humans have always possessed desire to record events: from cave drawings to great artistic masterpieces, to photographs and motion pictures. This need to convey stories has evolved with technological innovation, presenting ever-new opportunities for industries in the storytelling business. Corporate video production, of course, is one such  industry.
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“This has been an extremely challenging industry as there have been a number of huge shifts: first from the linear world to the digital world,” said V&V’s Chief Producer Ellen Friedland, referring to the days when editing a video for clients meant only two options in transitions: cuts and dissolves (generated with special machinery). “Digital editing is a completely different ballgame than linear editing was and required completely new skills,” said Ellen, who relied on V&V Senior Editor, Curt Fissel, to master the new possibilities.
Evolving with the changing technology has been an ever-present theme throughout Curt’s career. “When I started in television news, we were shooting 16mm film and we literally had to cut the film,” he said. “At V&V we moved over from linear editing in 1998, which is when we got our first AVID editing system.” The next big shift in editing came with the jump from standard-definition video (SD) to high-definition video (HD). That was when Curt leapt into a then-newer new technology: Final Cut Pro. “The ease of Final Cut Pro, when working from a Mac, made the transition necessary,” he said, demonstrating another defining personality characteristic: the ability to adapt.
new jersey video production, new york video production, video editing, post production, curt fissel The Internet also played a major role in shifting the landscape of the video production industry. Says Ellen: “In 2005, which was the year that Google bought YouTube, everyone began to recognize that video would have a real place on the web.” As we know, this did not necessarily mean that professionally produced videos would be highly valued. In fact, the high volume of unprofessional videos initially made it harder on professional video houses. “For a little while there was a sense of ‘DIY videos are fine’,” Ellen said. “But now people recognize the value of professional created video products.” Ellen credits this in part to Google’s evolving algorithms, which rank  substantive videos higher in search results.
Curt offered this colorful metaphor with regard to DIY videos: “You can run a coat hanger down a stuck drain, or you can call a plumber. Same thing with video production.” With the constant evolutions in technology and marketing, it pays to find professionals who are committed to staying ahead of the curve. “It’s really important to be aware of where the industry is transitioning and to be knowledgeable and equipped to move in those directions,” said Curt.  “It will never be stationary.”

Read Video Production, Part 2

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4 Responses to “The Evolution of Video Production, Part 1”

  1. Video Production UK Says:

    I think that the internet has played the biggest role in the shift of video and future trends. The new smart TVs fully meld the broadcast with the internet – bringing choice and richer content

  2. The Evolution of Video Production, Part 2 « Ellenfriedland's Blog Says:

    […] excitement — to be ready to learn and implement the next best products and services. Read The Evolution of Video Production, Part 1 Like this:LikeBe the first to like […]

  3. 3DModeling Says:

    We still see a lot of UGC content which probably does more damage to a brand than good, but it’s certainly a lot better than it was. It’s always nice getting a phonecall from a prospective client that recognises quality.

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