Once a year for two days, private equity firm The Riverside Company gathers together its partners and other employees from around the world as well as the CEOs of their global portfolio companies – around 300 people – at the Riverside Leadership Summit (RLS). The crowd hears about the latest directions of this firm that invests in small to mid-sized companies; meets with colleagues across portfolios in N. America, Europe and Asia; and listens to speakers discussing topics ranging from the state of the worldwide economy to social media marketing.
For video purposes, the gathering of so many people in one space is an ideal time to collect professional interviews. Riverside recognized that, and dived with us into a new marketing video project over the course of those two summit days. The preparation work began several months earlier, as we plodded knee-deep through the points to be emphasized in the final videos and the individuals who would be good messengers. Utilizing a quiet and private room at the resort where the event was held, our director of photography designed a set with five lights and gels expressive of the firm’s branded colors. We interviewed numerous individuals, altogether securing a collection of wish-list sound bites in one place at one time.
The cost of corporate video production encompasses time three basic phases: pre-production (the preparation that goes into defining concepts and arranging the shoots to get the necessary materials for the end product), field production (videotaping) and post-production (the totality of services needed to transform the videotaped material into the final edited piece).
Field production is a daily rate determined by the size of the crew and amount/type of equipment needed for the parameters of a particular job. If the number of days can be condensed because all the interviewees are in a single place, the cost of that line item can be greatly reduced.
Depending on the nature of the forum, there may also be opportunities to capture relevant b-roll of the folks who are being interviewed. B-roll is always a good idea, since most speakers dot their responses with “um”s, “you know”s and “ahem” types of throat clearings that are better left in the digital timeline’s trash can, but then call out for images to cover up the smoothed-out comments. At events where attendees are eating at networking breaks, b-roll can be a challenge, and consequently, the final product might call for an extra day or two to videotape appropriate visuals of the subject matter.
Between presentations at the RLS we hustled to get quick shots of our interviewees engaged in conversation with their colleagues, gently reaching over to take their drinks, noshes and nametags while the camera and its operator did their jobs. We went down our checklist of visuals and were glad to get most. With the large library of Riverside b-roll we have already accumulated over the years, the new video recorded, and the creation of sophisticated motion graphics, we are confident that we have collected the materials we will need to produce new, clever and stylish marketing videos at a good savings for our client.