Updates to Business Videos

A little about the substance and process of the informational video makeover I wrote about yesterday, in the production of which we stumbled upon The Tejano Monument in Austin, Texas…

Once upon a time a business video – whether for marketing, recruitment, or any other purpose – was budgeted to last for several years since overhauls were almost as expensive as original productions. Today, if the project is thought through and planned properly in advance, the video can go through periodic easy and inexpensive revisions, ensuring it is kept current at a fraction of the cost of the first time around.

A perfect example is the video we created in December 2010 for the Teacher Retirement System (TRS) of Texas called “TRS: A Great Value For All Texans.” (Though we are based in New Jersey, we produce videos everywhere!) The video provided a visual rendition of a brochure TRS had published with the same title. It discussed the myriad ways that TRS is an asset in the state, rooted in the reality that its membership of over 1.3 million people live in all regions of Texas, and the retirees spend their pension money in their local economies.

The informational video was filled with facts and feelings about the ways participants benefit as well as the advantages that accrue to communities. When we were initially engaged by TRS for this project, we were well aware that the numbers would constantly be in flux, so we structured the graphics and interview questions in a way that would enable future changes without a complete redo. In fact, while the basic concepts and visual elements of the original video have remained intact in the year and a half since it was released, many of the statistical numbers cited have changed, and significantly, some members of the TRS leadership team have also been shuffled.

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Utilizing the pre-existing textual motion graphics, our graphic designer was able to make revisions with the latest statistical information in a short period of time. Sound bites of newly promoted executives were needed to replace those of former interviewees, but our field production required only one day, not three as the 2010 shoot had mandated. After transcribing the new interviews we recorded and thereby easily accessing the exact digital spots where interviewees made relevant points, we were able to slip out the old and slide in the new, adding a few additional b-roll images we captured to enhance the production. Some color correction, audio sweeps, graphics swaps, tightening of the timeline, and a bunch of other small tweaks – altogether taking a fraction of post-production time compared to the original work – and TRS has a very handsome, up-to-date and affordable video to re-upload.

V&V: A great value for all our clients!

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