The incredible support system that provides the foundation for our small business

When you look through the outside window into the Montclair, New Jersey office of our professional video production company Voices & Visions Productions, you see three people diligently working away everyday: Our cinematographer/editor/tech guy Curt, our operations director/office coordinator Krystal, and me – the writer/producer/dealmaker/proposal author/marketer. We are the incarnate definition of a small business – a few people tirelessly changing identities to suit the tasks that roll through the door on any given day.

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But as we prepare for a video shoot in Austin, TX this Thursday, I am reminded of the fantastic system of support invisible from that exterior window but on whose brains, dedication and enthusiasm much of our success lies.

The prompt came in the form of this question from our client: “Can you get us a few insurance endorsements immediately so we can gain admittance into some buildings for which they just gave us permission to videotape?”

We are insured to the hilt thanks to doing a lot of work in Manhattan, but my myriad jobs do not include policy review or preparation of insurance paperwork. Fortunately I know I can rely on our agent, Sherrie Uzzo of The Scirocco Group. All it took to accomplish the goal was forwarding the client request to her and asking her to handle it. I was cc-ed on a bunch of Q and A emails that flew back and forth, but I never stepped in, and the job was accomplished correctly and with good karma.

The day before a sales tax question arose over a service we don’t ordinarily provide but for which I needed to bill a client. I’m a lawyer by training, but I have never worked in the murky and confusing field of tax law, nor do I have any desire to wade through it. I don’t need to: We have a great tax lawyer/accountant, Harold Lorman, who swims in those waters. A few emails and a follow up phone call, and we had a plan in place – both for the invoicing of the client and for sending an inquiry to the state sales tax office.

These issues arise because we have work, lots of these days, and that is largely due to the social media marketing and search engine optimization that consultant Lea Spencer has been doing for us. When I tried about a year and a half ago to spread the word about our company through my personal Facebook contacts, I failed. In came Lea, who does this work for businesses, and voila! We are often on page 1 of Google searches for “Corporate Video.”

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It’s one thing for prospective clients to find us and another for them to hire us, but one reason they do so is because of the high-quality motion graphics and animation created by designer Lori Newman for those clients who want to go that extra step to get extraordinary results. Whether we are creating a video for a geotechnical contractor for which she needs to show animations of the activities going on deep underground or a popular, fun-loving juice bar in Australia  that calls out for motion graphics popping with color and happy smiles, Lori is the most talented and dedicated graphic artist I know.

In recent months as video and social media have collided, we’ve evolved to encompass this combined expertise, which has also led to requests to re-create websites fashioned in the latest technological capabilities. Enter Curtis Fissel III, Mr. Techie, the behind-the-scenes guy on the five websites associated with our companies. Curtis is always available for any kind of implementation and ready to dig into whatever new innovations crop up. Never overwhelmed by possibilities, he also never tires of trying them on and seeing which ones fit best.

All of the calls related to IT, graphics, social media marketing, accounting, and insurance pass through the phone and keyboard of Krystal Sancho, part of our core who CAN be seen through that outside window. Ever patient, always smiling, and never frustrated, Krystal fields them through their correct courses to resolution, no matter what that takes. She is the rock that enables Curt and me to go on our frequent video field trips around the world, recording (then writing and editing) stories that give personality to the organizations for which we create marketing videos, web videos, testimonial videos, industrial videos, recruitment videos, investor relations videos, and documentaries. I am grateful for a top-notch team of as-needed partners, whose optimism, creativity, intelligence, and passion play a major role in giving our small business the capabilities of a much larger entity.

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2 Responses to “The incredible support system that provides the foundation for our small business”

  1. Videographer Techniques Says:

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  2. armaanproductions Says:

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