When Video Editing is Not Enough

Yesterday we videotaped an interview with Indian artist Siona Benjamin for a new documentary. Last week we videotaped the jack grouting work of geotechnical contractor Moretrench at Manhattan’s Second Avenue subway-under-construction. And this morning we received an SOS email from a video editor working on a project for the museum at Yeshiva University who needed post-production color correction.

That’s why our world is fun. We really never know what the next day will bring. Equipped with all the field and post-production skills and equipment necessary to make every project shine, we are thrilled that so many folks like to play in our sandbox!

For those unfamiliar: Color correction is one of a number of fine-tuning tools of editing, and it makes a leap in quality difference over non-color corrected pieces in terms of bringing out the richness and depth of colors on all images that appears on screen. It is also a step that I think often gets overlooked, whether in the interests of time, budget, awareness of its availability, or how-to knowledge. Color correction is to our video editor Curt Fissel what incorrect word spelling is to me as a writer – a cringe-causing detail.  He was therefore very happy today to have been asked by the editor of this video to put the finishing touches of electronic paint on a production that will carry weight as an element of a museum exhibition.

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Curt doing color correction with another editor

Tomorrow’s plans call for a meeting in Philadelphia with a prospective client in an altogether different industry. Onto the next playdate!

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