Corporate Video Production: An Idea A Day: Day 13

Video Testimonial for Publications

Like so many other videos we have produced in the last few years, the one I am about to discuss happened as a footnote to the primary videotaping goal, yet ultimately has become a great tool in the box of information the client wants to market.

As discussed in yesterday’s blog, we videotaped this year’s annual Private Equity International (PEI) Investor Relations & Communications Forum (IRCF) held in New York. PEI is an independent worldwide financial information group focused on the alternative asset classes of private equity, real estate and infrastructure. In addition to organizing 24 important global conferences on topics related to PEI’s focus (like the IRCF), the organization publishes five internationally-recognized magazines and five news websites, manages extensive databases, and publishes more than 25 specialist books and directories.

The initial videotaping goal was to capture as much good footage of the event and  enough quotes from a number of participants discussing why they attend and how it stands out in the industry to produce a short video about the Forum. As the concept grew in pre-production, it was recognized that the interviewees could also discuss the value they get from subscribing to and reading PEI publications. Since there was little b-roll to use to embellish that story and complicated motion graphics were not on the agenda of this production, we ensured that we captured very succinct, thorough and articulate sound bites so that we could keep respondents’ faces on screen for most of the length of their sound bites without needing to cut minor speech insertions. We asked questions in a number of ways until we got the sound bites we wanted – in terms of content and transmission style. We made a simple motion graphic using pages of one of the organization’s magazines. Here is the final edited video:

In essence, this is a testimonial video applauding PEI’s outstanding publications. Just under one minute in length, the video stands a good chance of being watched by even the busiest of industry professionals who find it online. By separating out the message about the publications from the message about the conference, the viewer gets clear information about both subjects. And with impressive sound bites from known and respected thought leaders, PEI should be getting ready to increase its subscription base.

 

Tags: , , , , , , , ,

4 Responses to “Corporate Video Production: An Idea A Day: Day 13”

  1. Corporate Video Production: An Idea A Day: Day 13 …Create Corporate Video | Create Corporate Video Says:

    […] post: Corporate Video Production: An Idea A Day: Day 13 … ← Tip 8: Seven 10 Second Tips to a Great Corporate Video Production […]

  2. Interact with customers with online video | i-tol-u.com Says:

    […] Films and Video ProductionCollabraCam multi-camera video production for iOS devicesCorporate Video Production: An Idea A Day: Day 13 body { background-color: #000000; } jQuery.noConflict(); jQuery(document).ready(function($) { […]

  3. CassMartin Says:

    The initial videotaping goal was to capture as much good,thanks. best corporate film production

  4. Ronald brown Says:

    Video seems to me quite terse in terms of depicting the message.
    Good job.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: