Corporate Video Production: An Idea A Day: Day 12

Video Highlights of Conferences

Conferences are very important to organizers for many reasons: They establish reputation in the industry by bringing together impressive speakers, they convey information that is appreciated by attendees, and they often bring in profit. They also cost a lot of money to execute, so producers carry a burden of ensuring the success of the objectives, which includes incentivizing attendees and others to return for future events.

Enter another benefit of corporate video production! While the presence of some photos and a few quotes on a web page lauding a forum are advisable, a video portraying real speakers and scenes can transport the viewer to the event, underscoring the value of participation in a way that no other media can accomplish.

Example: Private Equity International (PEI) prides itself in providing “alternative insight.” Through its numerous publications and global conferences and training sessions, PEI offers authoritative, informative and useful content covering issues in the alternative asset classes of private equity, infrastructure, real estate, and real assets.

One of the important conferences PEI spearheads each year is its Investor Relations & Communications Forum held in New York, which our corporate video production company Voices & Visions was asked to videotape, then edit into a production for PEI to showcase to prospective attendees via its website and other online sites. The video captured background shots of a number of sessions, the ample networking opportunities, the amiable spirit that characterized the atmosphere, and many interviews with session leaders and participants discussing the unique benefits of this event. PEI hoped the video would attract two audiences: those specifically focused on next year’s event on this topic and viewers with more general interests for whom the video can provide insight into the value of all the conferences and training sessions PEI spearheads.

In addition to posting the video on multiple online locations, PEI will need to use social media and other outlets to let its audiences know about the video and where they can access it so that it does its intended job. That aspect of the campaign goes to marketing strategies – a story for a different blog! From the corporate video production end, PEI has distinguished itself by highlighting the value that its events convey through enabling interested folks to peek into the virtual window of one of their important annual conferences.

 

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2 Responses to “Corporate Video Production: An Idea A Day: Day 12”

  1. Corporate Video Production: An Idea A Day: Day 12 …Sell-Ware | Sell-Ware Says:

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  2. Corporate Video Production: An Idea A Day: Day 12 …Create Corporate Video | Create Corporate Video Says:

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