Corporate Video Production: An Idea A Day: Day 11

Another way a Corporate Video Client Utilized the Documentary Genre

Yesterday I talked about a client who came to us anew with a documentary in hand that still needed a good amount of editing. Today I want to focus on a long-time client that recognized the value that a short documentary might bring.

Here’s how it started: A nonprofit staffed with creative folks had the idea to sponsor a three-day bike-a-thon along the Jersey Shore in honor of the birthday of one of its staff members. It was a last-minute idea which they shared with friends. Unfortunately, it was so last minute that only a handful of people agreed to participate, with each raising funds from supporters for the organization.

Having a fundraiser unbeknownst to an audience of funders is not a particularly promising formula, which is where the idea of a documentary arose. We sent two cameras to follow the bike riders in a shooting style that was reminiscent of reality TV shows. Our cameras were perched on the open window of our car driving adjacent to the bikers; they were sitting on tripods that had been positioned before the arrival of the bikers in specific spots as well as set to capture shots that were tracking them from behind. We had hand-held shots from every different angle and even miniature cameras attached to bicycles. At the end of each day we interviewed the bikers about the experience, why they chose to participate, and the importance of the cause.

We wove the story together chronologically, replete with little dramas that unfolded, like a flat tire in the middle of a huge rainstorm. We created a 15-minute documentary that was fun to watch but also packed with information, albeit in a subtle way, about the value of the nonprofit that motivated the event.

Our client used the film for internal fundraising purposes as well as to generate interest in future trips. Based on other experiences we have had, we imagine they would have had success at some local film festivals in the “short documentary” category, but their limited resources precluded them from diving into those time-consuming waters. At the very least, the fundraiser reached a lot more ears and hearts than those of the small number of riders and their supporters. With all the fun that potential bike riders learned they missed, I’m guessing the next such event will be sold out!

 

 

Advertisements

Tags: , , , , , , ,

3 Responses to “Corporate Video Production: An Idea A Day: Day 11”

  1. Corporate Video Production: An Idea A Day: Day 11 …Create Corporate Video | Create Corporate Video Says:

    […] original here: Corporate Video Production: An Idea A Day: Day 11 … ← Corporate Video Production for Effective Brand Popularity | Article … Information […]

  2. Corporate Video Production: An Idea A Day: Day 11 …Sell-Ware | Sell-Ware Says:

    […] more: Corporate Video Production: An Idea A Day: Day 11 … ← Corporate Video Production for Effective Brand Popularity | Article … Information […]

  3. CassMartin Says:

    At the very least, the fundraiser reached a lot more ears and hearts than those of the small number of riders and their supporters. Corporate film production

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: