Corporate Video Production: An Idea A Day: Day 10

Since we specialize in both corporate video production and documentaries and find many similarities in the two arenas, our business clients in the New York / New Jersey metro area and other places with whom we work on marketing, web clip, investor relations, HR, testimonial, nonprofit, or other types of videos also come to us when documentary projects loom.

The term “documentary” is used here broadly, intended to apply to programs as short as five minutes and as long as 1.5 or more hours. Outlets for documentaries we have created have been as diverse as film festivals, PBS/cable stations, online networks, and internal corporate channels. Sometimes a company wants a documentary created to mark a special anniversary and plans to screen it only for its own employees and customers/prospective customers. Combining new video from all locations relevant to the storyline with the corporation’s archives of photos, past film or video, and other materials, a documentary can be produced that generates pride and excitement. In other instances, an organization is beginning a new and exciting project and would like to have it recorded as it unfolds, then create a documentary post-experience. In addition to internal audiences, sometimes these pieces contain messages worthwhile to share with wider crowds via the Internet or film festivals. And in some cases we are approached by an organization that has learned through one of our clients about our background in this genre and approaches us to help bring a special project to documentary life.

The last situation materialized recently.  An organization called Someday Melissa contacted us (via one of our clients) with a documentary in need of post-production about a 19-year old girl named Melissa who tragically lost her life to an eating disorder. The group came to us with the video shot and a first draft documentary of 60 minutes already edited; they said they wanted the hour-long version tweaked, then they wanted to have a 30 minute production edited. They also wanted a trailer for the program.

We recognized that the 60-minute version required more than tweaking. While we were limited story-wise by the interviews and video provided, we were able to envision ways of reorganizing the footage and changing some of the sound bites and shots to provide a much tighter and more compelling story. We worked with musicians on audio that underscored the feelings in the piece, and we edited the shots carefully and with emphasis on the most important events and messages. Transforming the project from its original version to the new one required two weeks rather than the day or two initially anticipated, but the end project was powerful.

Once the 60-minute version had been completed, we were fully familiar with the storyline details and materials supporting it, and we had the opportunity to re-imagine storylines in shorter time constraints, editing the half-hour piece and trailer were much less time-consuming. The latter can be seen on the organization’s website:

The documentary Someday Melissa: The Story of an Eating Disorder, Loss and Hope has just been made an Official Selection at its first festival, the 2012 California Independent Film Festival. It has been submitted to many others and is also screening at community forums and academic institutions. Now we are videotaping the stories that continue evolving as the film impacts its audiences, with the web and social media outlets promising additional educational opportunities for the new footage with the hope that Someday Melissa will help curb the devastation experienced by so many people suffering from eating disorders.

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2 Responses to “Corporate Video Production: An Idea A Day: Day 10”

  1. Corporate Video Production: An Idea A Day: Day 10 …Sell-Ware | Sell-Ware Says:

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  2. Corporate Video Production: An Idea A Day: Day 10 …Create Corporate Video | Create Corporate Video Says:

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