Corporate Video Production: An Idea A Day: Day 8

Nonprofits with budgets for annual events too small to work on high-end professional video productions are not precluded from using video to enhance their causes. Indeed, many types of creative and affordable productions can be crafted that have strong impact, and there are few tools as powerful to achieve that result as video.

Recently a nonprofit client approached our corporate video production company a few weeks before its gala. The event was to be relatively small, and costs were an issue. One of the projects in which the organization had been involved over the past year was a joint choir with children from both its suburban membership and an inner city school. The interaction of the kids, conveyed through their beautiful voices singing in unison, was an extremely powerful expression of the values of the two organizations.

While a performance of the choir at the gala would have been ideal, it was not logistically possible for all the folks who would have been required to be present. Consequently, our client organized a performance one day after school and requested that we videotape a single song carrying a significant message.

Even with the set-up and breakdown of the lighting, microphones, and cameras, the shoot was only a half-day. V&V used two cameras, but kept one as a wide shot sitting on a tripod so that only one cinematographer was required with no other crew members. The presentation was repeated several times, ensuring that we would be able to use different sets of shots (close, wide, steady, moving, looking up, looking down) in the editing.

The final nonprofit video production was very moving. While the performance was only two minutes in length, the editor ensured the visuals change between the various shots, moving from broad sweeps of sweet, diverse faces to close-ups of eyes and lips, singling with passion. The strong harmonies fill the spaces into which they are projected, and the sound of music is the only audio throughout the film except hearing the kids greeting each other as the credits roll. Nothing more needed to be shown at the gala. The children’s beautiful voices said everything without the need to add talking heads to interpret or insert extraneous information veering the audience away from the impactful moment. The client accomplished its goal without breaking its budget.

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3 Responses to “Corporate Video Production: An Idea A Day: Day 8”

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