Corporate Video Production: An Idea A Day: Day 7

A nonprofit for which Voices & Visions Productions created a series of videos several months ago is New Hope Community, an organization in the Catskills Mountains that supports people with intellectual and other developmental disabilities to cultivate a lifestyle of self-determination through teaching, coaching, encouragement, role modeling, independent living, and participation in the wider community.

One of NHC’s special projects is called the Supported Work Program, which secures employment for individuals at NHC bolstered by on-the-job supervision, training and job coaching, and support services. Employers benefit by receiving reliable, consistent services; programmatic administrative and onsite oversight; and tax incentives. Through the SWP individuals have opportunities to grow and succeed, businesses have opportunities to benefit from employment and tax benefits, and the community has opportunities to develop into a more cohesive body.

NHC wanted to inform the wider community about the existence and advantages of the SWP with the hope that additional area employers will choose to participate. To this end, they retained V&V to produce two series of six videos each. The videos in one series were 60 seconds long, produced for broadcast on the local cable TV station (TV commercials). The videos in the second series were 1.5 to 2 minutes and created for posting on the web (video web clips); in essence, they were the more detailed versions of the shorter TV-bound clips.

Six employers who had been involved in the program for a number of years agreed to participate in the video series. They included the Woodbourne Fire House,

local eatery Bum & Kel’s,

the South Fallsburg Public Library,

Yogi Bear’s Jellystone Park Camp Resort, Thunder 102 radio station, and M&M Ford dealer.  V&V videotaped on the grounds of each employer when the New Hope Community personnel and job coach were present, interviewing employer, employee, and coach and recording visuals of the daily work activities. Each of the videos produced begins with the employer’s description of the work performed by NHC individuals, followed by the job coach discussing his or her supervisory and support roles, moving to the individual expressing the aspects that he or she most enjoys about the job, and ending with the employer noting that the SWP is a “win-win” situation for everyone. Graphics on the screen list a myriad of benefits for employers.

The TV spots have begun their broadcast, and several of the longer clips now live on Youtube and Facebook, easily accessible in any sales pitch to the intended audience.

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