Corporate Video Production: An Idea A Day: Day 6

Continuing this week’s theme of blogs about nonprofits for which we have created video productions over the past several months, I now turn to a local NJ affiliate of a national organization.

With just over two weeks before this organization held its gala fundraiser, one of the honorees approached us with the request to shorten the long video the national organization had created and customize it to the NJ event.

The first challenge we confronted was that the material provided to us was in its final, compressed version – right for presentation on a DVD or the Internet, but not helpful for editing purposes.  This formatting meant that all the layers of visuals and audio were permanently compressed together, so any attempt to extract sound bites, for example, could cut off a musical score smack in the middle, or a preference for a different musical selection could not be accommodated since the audio was embedded in the original version.  With the inability to remove entrenched layers, the title cards naming individual speakers were also unalterably fixed.

We brainstormed with a key spokesperson for the nonprofit client who had strong opinions about some of the revisions and who sought help in figuring out how to accomplish those details given the challenges inherent in the video formatting. Here are the solutions we fashioned:

  1. We identified a core chunk of the original video that contained enough substantive quotes about the organization to paint a passionate picture of its importance without all the preceding or subsequent embellishment. This segment was under two minutes in length.
  2. We excised and maintained as a unit this core segment from the video, discarding the remainder. The in and outedits had to be made at spots where the music had natural interludes. The second or two of video tags on the bookends of the core were covered by black dissolves.
  3. We created a new title slate for a person whose position had changed since the time the first video was produced. In the original piece, titles appeared on opaque cards, which we could replicate. While we were not able to get information about the specific font that had been used, we were able to find one so similar that any differences would not be recognizable.  We created a new card and inserted it as a layer on top of the single, compressed layer, so that the correct title came up.
  4. We built a new opening with simple graphics tailored to the local affiliate. We wrote copy to provide a meaningful introduction and utilized archival black and white images that we had in our video library. (It helps that we also produce documentaries!) We added new music under this opening section. The intro was under a minute and ended with a fade to black that dovetailed – like the musical score — with the core section of the original video.
  5. We created a new closing that drew together the local and national using the music that had opened the piece, the graphics, and some stock photos descriptive of the larger message this shortened video (around three minutes) was expressing.

The final product was a big success at the gala, with the details of the editing surgery eluding the several hundred people who attended.

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2 Responses to “Corporate Video Production: An Idea A Day: Day 6”

  1. Corporate Video Production: An Idea A Day: Day 6 « Ellenfriedland's …Create Corporate Video | Create Corporate Video Says:

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  2. Corporate Video Production: An Idea A Day: Day 6 « Ellenfriedland's …Sell-Ware | Sell-Ware Says:

    […] from: Corporate Video Production: An Idea A Day: Day 6 « Ellenfriedland's … ← How to make YOUR Corporate Video Stand Out (Ezine Ready … Video Production […]

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