Corporate Video Production: An Idea A Day: Day 4

Testimonials have always been an important way to establish credibility. Their impact is greatly heightened when they are presented on video, giving viewers a chance to better evaluate speakers’ reliability by looking at them when they talk and listening to the tones in their voices.

But a testimonial video relating no more than general sentiments has little traction. Rather, it should ensure that the kudos expressed go to specific topics. What was the challenge that was solved? How was this company able to resolve it in a way that was particularly pleasing? Each experiential story will differ even if the subject company is the same, and it is the job of the interviewer to dig deeply enough to uncover the details that give weight to the comments and make them effective.

As a video producer, some of our clients retain us with the sole goal of creating testimonial videos. More often, however, we are called upon to produce a video on another topic, and as we become embroiled in the details, we recognize that opportunities exist to record, then later edit, short testimonial video web clips. This adds a lot of value to the client’s end product at a minimal cost: the extra videotaping is done when we are already present, and editing short video web clips, often focused only on the speaker and containing no more than a simple title card graphic, takes very little time (and therefore money) to produce.

The last few blogs in this column have focused on the video series V&V created for Infinity Info Systems, a CRM software service firm, which initially called us to videotape a customer event focused on the utilization of a particular software product, then to produce a “who we are” video (see Day 1 blog).

Additional video opportunities that became apparent during pre-production and field production led to the creation of a short video on Infinity’s core values (see Day 2 blog), the company’s expertise in the life sciences industry (see Day 3 blog), and a testimonial.

The testimonial was given by a customer of Infinity in the financial services industry. He talked about the challenge his company faced in running reporting  with the accumulation and storage of past, present and future investor data in various places. The challenge was solved by Infinity’s software and service CRM solutions, he says, which transformed the manual process into an efficient and accurate automatic one.

Given the respectability of the speaker, the genuineness of his comments, the fluidity of the sound bite, the details provided regarding the challenge he confronted, and the way Infinity is described as having found a solution that had a specific and beneficial outcome, the testimonial is a real winner. Whether a prospective customer is in the same or a different industry, if he or she identifies with the speaker’s CRM frustrations, this testimonial video web clip clarifies that a solution exists – and Infinity can deliver it.

When the video web clip is posted to youtube, we will update this blog to provide the link.

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2 Responses to “Corporate Video Production: An Idea A Day: Day 4”

  1. Corporate Video Production: An Idea A Day: Day 4 « Ellenfriedland's …Create Corporate Video | Create Corporate Video Says:

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  2. Corporate Video Production: An Idea A Day: Day 4 « Ellenfriedland's …Sell-Ware | Sell-Ware Says:

    […] is the original post: Corporate Video Production: An Idea A Day: Day 4 « Ellenfriedland's … ← Fact that Performing Corporate and business Video clip Creation for […]

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