Corporate Video Production: An Idea A Day: Day 3

Recap of last two blogs in series illustrating different ways companies are using video:

Our corporate video production company Voices & Visions Productions was retained by Infinity Info Systems, a CRM software service firm, to videotape an annual customer event focused on the utilization of a particular software product, then to produce a “who we are” video. During pre-production, we recognized that the circumstances of the meeting were ripe for the production of additional videos, all of which could be shot on the same day during field production, minimizing costs.

In addition to the initial video and a subsequent one discussed in yesterday’s blog that highlighted Infinity’s core values,

several short video web clips were created (about 60 seconds per video), each addressing a different point that Infinity wants to share with various audiences. When the totality of this collection of video clips is posted on the Internet (currently only the “who we are” and “core values” videos have been uploaded), viewers will be treated to a well-rounded and very pleasing picture of the company.

In the clip that is the subject of today’s blog, the speaker is a senior account executive at Infinity. In contradistinction to the speaker in the first two videos – i.e., the CEO – this video enables a second corporate voice to be heard. This decision alone is of significance: When a tone or point is echoed in different individuals, the credibility of the subject (in this case, aspects of “about us”) is enhanced.

With respect to the substance of the speaker’s comments: She addresses a key company vertical in which she is engaged – life sciences — and simultaneously articulates aspects of the work most exciting to her. Whether a viewer is a prospective customer specifically in that (or a related) industry or someone learning about the company in a more general way, the video emits a sense of integration of information with enthusiasm that is attributed to Infinity, making it an attractive partner to any interested party.

The speaker tells the audience with a conviction that emanates from the expression in her eyes and the clear assertiveness of her words: “Part of the reason why focusing on the life sciences industry is so exciting for me personally is that at the end of the day we’re saving lives.” The comment and picture combination are priceless – and effective.

When Infinity posts the video on the web, we will update this blog.

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2 Responses to “Corporate Video Production: An Idea A Day: Day 3”

  1. Corporate Video Production: An Idea A Day: Day 3 « Ellenfriedland's …Create Corporate Video | Create Corporate Video Says:

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  2. Corporate Video Production: An Idea A Day: Day 3 « Ellenfriedland's …Sell-Ware | Sell-Ware Says:

    […] here to see the original: Corporate Video Production: An Idea A Day: Day 3 « Ellenfriedland's … ← Incredible importance of Doing Corporate Online video Output for … Marketers Take […]

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