Corporate Video Production: An Idea A Day: Day 1

As video continues to overwhelm the written word in getting across information of all kinds, organizations are busy brainstorming creative ways of using this media. I thought it would be useful to write a series sharing a production-concept-a-day on which my corporate video production company has been working with clients over the past several months. Here is today’s:

Corporate Video Production: Marketing Goals

Every company has tailored messages to convey as well as a range of target audiences to whom to convey them. When different types of video messages are conceptualized in advance of recording, a range of relevant interviews and images can be compressed into fewer days on the field (and thus reduced costs), yielding several video end products.

As a recent example, Infinity Info Systems, a client in the CRM software service industry, sought to videotape an annual event where their customers utilizing a particular software product came together to learn from one another about various applications. The event provided an opportunity to get b-roll of panelists at the forefront of utilizing the software and interested audience members as well as interviews with key individuals that delved into points important to the company’s marketing efforts. Infinity wanted the edited video to be placed on its website (http://www.infinityinfo.com/who-we-are) to provide some background about the company and its services and to attract participants to future meetings.

Having the opportunity to be present amongst so many folks with a host of valuable and diverse messages, this initial video concept spun into five, samples of which will be rolled out in this blog the coming days.

The final version of the original video that we created utilized almost all of the relevant b-roll recorded and some basic graphics over the sound bites that unfolded in an organized and substantive way. That “Who We Are” video of just over three minutes is posted on Infinity’s “Our Company – Who We Are” page as well as youtube (http://www.youtube.com/watch?v=Bt-tpS8MTqY), serving dual goals of educating potential customers and others about the company as well as increasing social engine optimization by giving prominence to significant video content.

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3 Responses to “Corporate Video Production: An Idea A Day: Day 1”

  1. Corporate Video Production: An Idea A Day: Day 1 « Ellenfriedland's …Create Corporate Video | Create Corporate Video Says:

    […] this article: Corporate Video Production: An Idea A Day: Day 1 « Ellenfriedland's … ← Corporate Video Tip #9 | Corporate Video Production Advice […]

  2. Corporate Video Production: An Idea A Day: Day 1 « Ellenfriedland's …Sell-Ware | Sell-Ware Says:

    […] from: Corporate Video Production: An Idea A Day: Day 1 « Ellenfriedland's … ← Corporate Video Tip #9 | Corporate Video Production Advice […]

  3. Clara Says:

    nice blog

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